Nordic Investor Relations Conference: IR and Social Media
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Social Media and Investor Relations in the United States Dave Hogan, APR, CFP Nordic Investor Relations Conference June 17, 2010 Stockholm, Sweden
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Transcript of Nordic Investor Relations Conference: IR and Social Media
Social Media and Investor
Relations in the United States
Dave Hogan, APR, CFPNordic Investor Relations Conference
June 17, 2010 Stockholm, Sweden
About me Director of investor relations
and corporate communications, First Financial Bankshares, Inc. (Nasdaq: FFIN)
Served as IR officer for three public companies
Teach public relations at a Texas university
Member: NIRI and PRSA Presented research on IR and
social media at International Association of Online Communicators, Fall 2009.
Twitter: @dahogan
Current status of social media adoption for IR purposes in USA
IR lags behind other corporate departments in using social media
U.S. Securities and Exchange Commission (SEC) has watched from the sidelines
Many CEOs, CFOs and other corporate executives still living in pre-social media world
What’s not working?
How are U.S. companies using social media for IR purposes?
Twitter is leading IR social media tool
More than a third of U.S. public companies use Twitter for IR
Most use it to announce previously disclosed news, such as earnings announcements, other corporate press releases.
Fewer use Twitter for value-added discussion or to engage audience in two-way conversation
Reminder: Cisco Conference Call for Q3 Fiscal Year 2010 Financial Results | Weds, May 12, 1:30PM PT | http://bit.ly/aXAkhE 5:53 PM May 7th via TweetDeck
Cisco's Q3'10 global highlights in French (http://bit.ly/dpzkZ4) & German (http://bit.ly/aX2aj9). Spanish coming soon! (RT @MarcMuz) 4:22 PM May 11th via TweetDeck
Cisco CEO John Chambers in Q3 FY10 #earnings release: "probably the strongest quarter in our history." | http://bit.ly/cxqXlU 3:51 PM May 12th via TweetDeck
#CFO Video: Cisco reports Q3 FY2010 financial results | http://bit.ly/cPopZQ #earnings 3:29 PM May 12th via TweetDeck
You Tube for IR
Tell your story verbally with video
Good for earnings announcements, major news
Answer expected questions
Cost effective
Company channel on You Tube
Blogs
Blogs provide maximum flexibility for telling your story in words, photos, video and podcasts.
Blogs can add value, depth to conversation
Blogs are the most time-consuming social media tool for IR staff
One blog often covers IR and corporate communications
Dell’s blog dedicated to IR
“If you have questions or suggested discussion points for next week’s call, please post them here or email them to me at [email protected]. We will use your feedback to address the most popular topics on the conference call.”
More social media tools
SlideshareStockTwitsLinkedinSeeking Alpha
• Post PowerPoint presentations, PDFs, Word documents and videos on www.slideshare.net.
• Slideshare allows you to greatly expand the number of views of your IR PowerPoint presentations
• Slideshare makes it easy for bloggers to embed your slides into their sites
• Could your IR presentation go viral????
• Monitor discussion about your company and stock from Twitter on StockTwits
• Monitor Twitter discussion about peer group
• Set up StockTwits Desktop for continuous monitoring of multiple stocks or subscribe to StockTwits TV.
• View company profiles
• Research institutional investors
• Search by company or city
• Engage in group discussions
Sample Linkedin search: Dallas, Texas, USA, “investment
management” companies
Seekingalpha.com collects best research articles from investment newsletters, blogs and other sources; widely read by analysts, institutional investors, retail investors
Seeking Alpha is searchable by stock ticker symbol, allowing IR officers to monitor commentary on their company and peer group
Seeking Alpha provides conference call transcripts from 1,500 U.S. companies
Seeking Alpha
Social media action steps for investor relations officers
Begin systematic monitoring now
Create a social media policy for employees
Coordinate closely with Corporate Communications, Technology departments
Open personal Twitter, Facebook accounts and get familiar with how they work
Start reading blogs and sites such as Seeking Alpha, StockTwits and Wikinvest
Social media action steps for investor relations officers
Add sharing features to your IR website to allow readers to share content to Twitter, Facebook, Delicious, blogs
Leverage existing presentations, videos using Slideshare and YouTube
Start with Twitter for IR purposes
Consider a blog and/or Facebook only if sufficiently staffed in IR department
Social media best practices for investor relations
Only disclose material information on social media that has already been disclosed through traditional channels
Use Twitter and other social media to announce news releases, IR conference appearances, webcasts, other news
Monitor social media to watch for rumors, false information that could impact stock prices
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North American resources
Q4 blog: http://www.q4blog.com/
IR Web Report: http://www.irwebreport.com/
Mashable: http://mashable.com/
Brian Solis blog: http://www.briansolis.com/
IR Café blog: http://ircafe.com/IR Musings blog: http://investorrelationsmusings.blogspot.com/
For more information
Dave HoganAbilene, Texas, [email protected]: @dahoganLinkedin:
http://www.linkedin.com/in/dahogan76
