Investor Relations on social

Investor Relations on Social1. An overview2. Building an Investor Community3. IR on social networks4. AGM

Investor Relations on social An overview

Good investor relations improve the market’s ability to evaluate fair

price for our share.

Fair price is a factor of: - number of evaluators- the right information

- ability to evaluate

Targets and reasoning for investor relations on social

• To reach analysts and investors• To improve transparency of investor

relations • To improve service to shareholders• To encourage public ownership

InfographicsVideos

Statements

Attention Visit to website

Targeted Twitter adsTargeted LinkedIn adsTargeted emails

Main reasoning with video interview, CEO

letter, infographic etc.

Build knowledge Drive to explore Content hub on website

Full presentations, reports etc

Drive CommitmentProvide information

Featured presentationsPresentation hub

How to drive attention from unengaged investors

Desired action Example content Means of contacting

Current situation

Building an Investor Community

Communities

Channels

Content

Strategy

Publishing

Investor careF2F

Community

Online communities are formed around shareable, engaging

content.

Channel is a secondary, although important decision

Sign-in on corporate website

Investor App Separate Investor Service

Investor relations on social networks

InfographicsVideos

Statements

Attention Visit to website

Targeted Twitter adsTargeted LinkedIn adsTargeted emails

Main reasoning with video interview, CEO

letter, infographic etc.

Build knowledge Drive to explore Content hub on website

Full presentations, reports etc

Drive CommitmentProvide information

Featured presentationsPresentation hub

How to drive attention from unengaged investors

Desired action Example content Means of contacting

Current situation

2016 Investor experience is missing the corporate voice

In IR, important messages get hidden in pdf’s: do not get shared or indexed in

searches.

Humongous opportunity through native advertising

Sponsoring stories is a part of PR

Channel is a secondary, although important decision driven by communications tactics

IR –specific channels

Using existing corporate channels

Use if investor’s drivers differ from

general brand drivers. (Case McDonald’s)

Use if Investors and brand have similar

drivers. (Case Tesla)

AGM

AGM social media presenceOn site:

• Show opportunities to connect and share

• Guidance on use of social media for meeting attendees

• Show ongoing online dialogue (tv/screen)

Online

• Publish own stories on the events of AGM

• Monitor discussion and moderate

• Answer/Comment on feedback and user-generated stories

• Measure and evaluate impact

How we can help?

Estimated project scopeOutcome Role Project

scope (days)

Investor Hub • Plan for investor relations in digital & social• Modern platform for investor relations

Planning & production

40

Investor relations on social networks

• Daily strategy and outlook communications, instead of quarterly

• Reaching and engaging the right investor target groups

Strategy planning

Content production & publishing

8

4 /month

AGM (or CMD) • Communicate the strategy and news to public without media as middleman

• Engage (minority) shareholders

Planning

Execution

2

6