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Social media usage in investor relations. Rethink is a must
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Transcript of Social media usage in investor relations. Rethink is a must
oslo børs & cision|social media usage in ir|oslo|december 4th 2008
To Rethink is a Mustoslo børs & cision|social media usage in ir|oslo|december 4 , 2008
“In the old days, someone might have a bad customer experience and tell 10 people. But now, with the rise of blogs, MySpace and Facebook, that person might
be able to tell 10 000 people This totally changes the be able to tell 10,000 people. This totally changes the dynamic, and importance, of customer experience.”
Bruce Temkin, vp/principal analyst at Forrester Research
Source: Forrester “The Customer Experience Index 2007”, http://www.forrester.com/Research/Document/Excerpt/0,7211,43877,00.html, Brandweek, http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003677228
social media usage in ir|rethink
New Behaviorsocial media usage in ir|rethink
Source: Brian Solis, PR 2.0, The Conversation Prism, Creative Commons
Source: Edmunds CarSpace, http://www.carspace.com/, Ford, http://www.fordvehicles.com/
Source: BBC News The Editors Blog, http://www.bbc.co.uk/blogs/theeditors/2008/02/journalists_and_pr.html
Social Media Release• Social Media Release• Google News• The own web sphere
Press release
A new
• Cantos• Seeking Alpha / Yahoo Finance • The own web sphere
Presentation
CEO • Hoover & Google Finance• Wikipedia• The own web sphere
CEO Bio
Pictures &Videos
• Flickr• You Tube• The own web sphere
social media usage in ir|rethink
Search is the Entrancesocial media usage in ir|rethink
Source: Google, www.google.com
Source: Google Adwords, www.google.com
Source: Dagens Industri, http://di.se/Avdelningar/Artikel.aspx?ArticleID=2008\12\03\314429§ionid=Ettan
Source: Google, www.google.com/search?hl=en&q=varsel+trelleborg&btnG=Google+Search&aq=f&oq=
social media usage in ir|rethink
Online Authoritiessocial media usage in ir|rethink
Source: Google, www.google.com/search?hl=en&q=statoil+hydro&btnG=Google+Search&aq=f&oq=
Source: Wikipedia, http://en.wikipedia.org/wiki/StatoilHydro
Source: LinkedIn, www.linkedin.com/companies/6792/drugstore.com?csrfToken=ajax%3A7159645781858767180
social media usage in ir|rethink
The Conversationsocial media usage in ir|rethink
Source: Seeking Alpha, http://seekingalpha.com/symbol/sto?source=search&s=sto
Source: Dell Shares, http://en.community.dell.com/blogs/dell_shares/archive/2008/08/28/2q-earnings-optimizing-for-growth-profit-and-cash-flow-over-time.aspx#comments
Source: Jonathan Schwartz's Blog, Sun, http://blogs.sun.com/jonathan/
Source: Media Culpa, www.slideshare.net/kullin/corporate-blogging-among-nordic-listed-corporations-presentation?type=powerpoint
social media usage in ir|rethink
Real Time Communicationsocial media usage in ir|rethink
Source: Twitter, http://twitter.com/sgnews/statuses/913591868
Source: Twitter Blog, http://blog.twitter.com/2008/07/twitter-as-news-wire.html
social media usage in ir|rethink
Sharingsocial media usage in ir|rethink
g
Source: Sun, www.sun.com/aboutsun/investor/earnings releases/pr/fy09q1/index.htmlSource: Sun, www.sun.com/aboutsun/investor/earnings_releases/pr/fy09q1/index.html
Source: SlideShare, www.slideshare.net/search/slideshow?q=q3+report&x=0&y=0
social media usage in ir|rethink
The Crisissocial media usage in ir|rethink
Source: JetBlue, http://www.youtube.com/user/JetBlueCorpComm
social media usage in ir|rethink
Measuring Efficiencysocial media usage in ir|rethink
g y
Source: Google Analytics, www.google.com/analytics/
Five-step process
1. Conduct keyword research so you know what people are looking for
2. Edit press releases to include search terms
3. Have special hyperlinks on hand, and use them wisely
4. Distribute via wire service that is crawled by news search enginescrawled by news search engines
5. Test a variety of press releases
• During the period February 2004 to April 2005 Southwest Airlines was April 2005, Southwest Airlines was able to directly track more than $2.5 million in online ticket sales to optimized press releases
Source: Southwest, http://www.southwest.com/about_swa/press/prindex.html, PRWeb, http://www.prweb.com
social media usage in ir|rethink
Q&Asocial media usage in ir|rethink
QQ: Can we get the presentation?A: Yes, it is available at Slideshare, www.slideshare.net/peter.einarsson
social media usage in ir|rethink
PEI ABsocial media usage in ir|rethink
Peter Einarsson, online visibility strategistMobile: +46 708 666 995 | E-mail: [email protected] IM (Skype): peter_einarsson | IM (Google Talk): peter.einarsson | IM (MSN): [email protected] Bookmarks: http://delicious.com/pei | Friendfeed: http://friendfeed.com/peiswedenTwitter www.twitter.com/peter_einarsson