Investor Relations & Social Media - To Rethink is a Must

63
”If the news is that important it will find me” College student quoted in New York Times

description

Presentation held by Peter Einarsson, Sermo Consulting, at Oslo Børs (Stock Exchange), Norway, April 27th, 2010.

Transcript of Investor Relations & Social Media - To Rethink is a Must

Page 1: Investor Relations & Social Media - To Rethink is a Must

”If the news is that important it will find me” College student quoted in New York Times

Page 2: Investor Relations & Social Media - To Rethink is a Must

Investor Relations & Social Media To Rethink is a Must

Oslo Børs | Oslo | April 27th 2010

Page 3: Investor Relations & Social Media - To Rethink is a Must

Source: Baekdal, http://www.baekdal.com/articles/management/plan-do-support-and-ignore/

Page 4: Investor Relations & Social Media - To Rethink is a Must

Facts & Fictions

Page 5: Investor Relations & Social Media - To Rethink is a Must

Belong to a Social Network

Source: Universal Mccann International Social Media Research Wave 3, http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3

Page 6: Investor Relations & Social Media - To Rethink is a Must

Social Media is Inexpensive False. As Charlene Li (Altimeter / Forrester) said recently, social media trades media cost for labor cost. Done correctly, social media - even a simple reputation monitoring program - is a time intensive proposition that requires daily vigilance.

Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/

Page 7: Investor Relations & Social Media - To Rethink is a Must

Social Media is Fast False. Social media is by definition slow. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. That’s not a “wave the magic wand” scenario. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/

Page 8: Investor Relations & Social Media - To Rethink is a Must

Social Media Results Can’t be Measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics

Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/

Page 9: Investor Relations & Social Media - To Rethink is a Must

Social Media is Optional False. It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. Your customers and prospects are talking about you online. Your company needs to be part of that conversation. Today. Online is where many people do their talking, so that’s where you need to be.

Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/

Page 10: Investor Relations & Social Media - To Rethink is a Must

The Financial Figures

Page 11: Investor Relations & Social Media - To Rethink is a Must

“85% of financial services professionals under 50 are utilizing social media, compared with half of their older counterparts.”

Source: Ledermark, www.ledermark.com

Page 12: Investor Relations & Social Media - To Rethink is a Must

“43% of institutional investors and sell-side analysts regularly read blogs for business information; 47%, however,have read information on a blog that prompted them to investigate an issue further and 20% have made an investment decision or recommendation after initially sourcing information from a blog.”

Source: Brunswick Group, www.brunswickgroup.com

Page 13: Investor Relations & Social Media - To Rethink is a Must

“Retail investors aged 40 and older also rely on financial websites and blogs (47%) and financial print publications (41%) more than planners or advisors (39%), brokers (36%) and family (19%).”

Source: Sharebuilder, www.sharebuilder.com

Page 14: Investor Relations & Social Media - To Rethink is a Must

“89% of journalists use blogs, 65% use social networking sites, and 52% use microblogging sites — but reliability is a major concern.”

Source: Cision, www.cision.com

Page 15: Investor Relations & Social Media - To Rethink is a Must

The Age of Streams

Page 16: Investor Relations & Social Media - To Rethink is a Must

”Get ready! Ask yourself. Are you still trying to get journalists to write about your products? Are you still making websites? Is your social networking strategy to “get a Facebook Page”? ...or...

Thomas Baekdal, Baekdal.com

Page 17: Investor Relations & Social Media - To Rethink is a Must

...or... Are you making yourself a natural part of people's stream of information?”

Thomas Baekdal, Baekdal.com

Page 18: Investor Relations & Social Media - To Rethink is a Must
Page 19: Investor Relations & Social Media - To Rethink is a Must
Page 20: Investor Relations & Social Media - To Rethink is a Must
Page 21: Investor Relations & Social Media - To Rethink is a Must
Page 22: Investor Relations & Social Media - To Rethink is a Must
Page 23: Investor Relations & Social Media - To Rethink is a Must
Page 24: Investor Relations & Social Media - To Rethink is a Must

The Googlization

Page 25: Investor Relations & Social Media - To Rethink is a Must

"Search engines have a global active reach of 86% of all users” Source: Nielsen

Page 26: Investor Relations & Social Media - To Rethink is a Must

Source: Google, www.google.com

Page 27: Investor Relations & Social Media - To Rethink is a Must

Source: Google Adwords, www.google.com

Page 28: Investor Relations & Social Media - To Rethink is a Must

Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study

Page 29: Investor Relations & Social Media - To Rethink is a Must

Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study

Page 30: Investor Relations & Social Media - To Rethink is a Must

Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study

Page 31: Investor Relations & Social Media - To Rethink is a Must

Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study

Page 32: Investor Relations & Social Media - To Rethink is a Must

Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study

Page 33: Investor Relations & Social Media - To Rethink is a Must

The New Corporate Site

Page 34: Investor Relations & Social Media - To Rethink is a Must
Page 35: Investor Relations & Social Media - To Rethink is a Must
Page 36: Investor Relations & Social Media - To Rethink is a Must
Page 37: Investor Relations & Social Media - To Rethink is a Must
Page 38: Investor Relations & Social Media - To Rethink is a Must
Page 39: Investor Relations & Social Media - To Rethink is a Must

The New Embassies

Page 40: Investor Relations & Social Media - To Rethink is a Must

”Human interaction is still human interaction, and what it takes to be successful with it has not changed. What has changed is the places where it happens.” Brian Solis, Principal of FutureWorks, blog PR2.0

Page 41: Investor Relations & Social Media - To Rethink is a Must
Page 42: Investor Relations & Social Media - To Rethink is a Must
Page 43: Investor Relations & Social Media - To Rethink is a Must
Page 44: Investor Relations & Social Media - To Rethink is a Must
Page 45: Investor Relations & Social Media - To Rethink is a Must
Page 46: Investor Relations & Social Media - To Rethink is a Must

The Ambassadors

Page 47: Investor Relations & Social Media - To Rethink is a Must
Page 48: Investor Relations & Social Media - To Rethink is a Must
Page 49: Investor Relations & Social Media - To Rethink is a Must
Page 50: Investor Relations & Social Media - To Rethink is a Must
Page 51: Investor Relations & Social Media - To Rethink is a Must

Source: Next Generation Internet, http://sixx.se/nextgen/2009/10/07/eniro-vd-jesper-karrbrink-diskuterar-pa-facebook-igen/

Page 52: Investor Relations & Social Media - To Rethink is a Must

Use the Force, don’t Fight it

Page 53: Investor Relations & Social Media - To Rethink is a Must
Page 54: Investor Relations & Social Media - To Rethink is a Must
Page 55: Investor Relations & Social Media - To Rethink is a Must
Page 56: Investor Relations & Social Media - To Rethink is a Must
Page 57: Investor Relations & Social Media - To Rethink is a Must

Don’t Forget the Identity

Page 58: Investor Relations & Social Media - To Rethink is a Must
Page 59: Investor Relations & Social Media - To Rethink is a Must
Page 60: Investor Relations & Social Media - To Rethink is a Must

Get Your Company Ready

Page 61: Investor Relations & Social Media - To Rethink is a Must

Guidelines & Objectives

Training & Tools

Listen Create

Participate

Page 62: Investor Relations & Social Media - To Rethink is a Must

Kontaktuppgifter

Page 63: Investor Relations & Social Media - To Rethink is a Must

Sermo Consulting Sermo Consulting is a small niche agency with long and extensive experience in strategic and tactical guidance in online corporate communication. Sermo is working for listed and non listed companies, such as Color Line, Dell, Electrolux, SAS and Scania. Sermo has 16 consultants based in Oslo and Stockholm.

Peter Einarsson, founding partner, online corporate communication strategist Mobile: +46 708 666 995 | E-mail: [email protected] Twitter www.twitter.com/peter_einarsson

to rethink is a must