Intuit Inc

SWOT is an acronym for the internal Strengths and Weaknesses of a firm

and the environmental Opportunities and Threats facing that firm. SWOT

analysis is a widely used technique through which managers create a quick

overview of a companys strategic situation. The technique is based on the

assumption that an effective strategy derives from a sound fit between a firms

internal resources (strengths and weaknesses) and its external situation

(opportunities and threats). A good fit maximizes a firms strengths and

opportunities and minimizes its weaknesses and threats. Accurately applied, this

simple assumption has powerful implications for the design of a successful

strategy.

Intuit Inc Intuit is a provider of business and financial management solutions for

small and mid-sized businesses; financial institutions, including banks and credit

unions; consumers and accounting professionals. The company primarily

operates in the US. It is headquartered in Mountain View, California and employs

about 8,200 people.

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Intuit Inc

Strengths, Weaknesses, Opportunities and Threats (SWOT)

TYPE OF FACTOR Location of Factor Favorable Unfavorable

Internal Strengths Strong financial

performance

Increased investments in research and

development

Growing QuickBooks enterprise solutions

customer base

Weaknesses Inability to expand

to other

geographical

markets

External Opportunities Strategic acquisitions New US tax credit

policy

Focus on small businesses

Threats Intense competition Dependence on

fewer

manufacturing and

distribution

channels

Failure to maintain reliable and

responsive service

levels for electronic

tax offerings

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