Intuit Case Analysis

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Develops and Sells Financial and Tax Solution Software.

Transcript of Intuit Case Analysis

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Develops and Sells Financial and Tax Solution Software.

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FOUNDERS OF INTUIT

TOM PROULX SCOTT COOK

A Stanford University Programmer A Former P&G Employee

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MISSION Revolutionize people’s lives by solving their business and

financial management problems.

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Products by Intuit

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Best-selling personal finance management tool. 1.

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A bookkeeping and payroll software to manage business finances in just a click. 2.

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A tax preparation software program to guide users through their tax returns step-by-step.

3.

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KEY TO ITS SUCCESS

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1. SIMPLICITY SIMPLE AND EASY-TO-USE PRODUCTS FOR COMPLEX FINANCE PROBLEMS.

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2. RESEARCH TO IMPROVE BY KNOWING HOW CONSUMERS USE AND FEEL ABOUT ITS PRODUCTS.

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4 LEVELS OF RESEARCH

SITE VISIT

LAB STUDY REMOTE STUDY

FUTURE-RESEARCH STUDY

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VS

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INTUIT - BE CONSISTENT IN ITS PERFORMACE - BRIGHT FUTURE AHEAD

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SHUTDOWN OF ITS COMPETITOR’S PRODUCT

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PREVIOUS MICROSOFT MONEY CUSTOMERS WILL HELP IN INTUIT’S GROWTH

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PLAN FOR FUTURE

GET AHEAD OF COMPETITORS

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ATTRACT YOUNG CONSUMERS

……HOW?

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1. SOCIAL MEDIA

INCREASED PRESENCE ON SOCIAL MEDIA WEBSITES

. . . . . . . . AND

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2.

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MISSION

Products By Intuit

SUMMARY

KEY TO ITS SUCCESS

VS

PLAN FOR FUTURE

GET AHEAD OF COMPETITORS

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DISCLAIMER

Created by Harshit Singh, IIT Madras, during a marketing management internship by Prof. Sameer Mathur, IIM Lucknow.