Northern Sydney HACC Regional Forum

Introduction to Social Media

PO Box 63 Emu Plains 2750Ph: 4721 1866Email: tri@tricomm.org.auWeb: www.tricomm.org.auTwitter: @tricommunityFacebook: www.facebook.com/sv4GWSPinterest: pinterest.com/tricommunityLinkedIn: www.linkedin.com/company/tri-community-exchange-inc

What is Social Media?

Social media: online tools to help you tell stories and connect with others.

We are Storytellers & Relationships Builders

Social media is a digital extension of what we already do well:

grassroots networking

Take Time to PlanYour Social Media content should reflect your Vision and Mission

•Why?•What are we trying to achieve?•Who are we trying to reach?•Where are they?•What are the best tools?•How do we go about it?

Planning Tools

Social Media Strategy Plan Template developed by Beth Kanterhttp://friending-finish-line.wikispaces.com/file/view/Social+Media+Strategy+Template.pdf

Social Media Strategy Workbook – MarketingSavanthttp://www.marketingsavant.com/docs/ebooks/Social%20Media%20Strategy%20Workbook.pdf

Organisation Social Media Plan – EDA Consultinghttp://www.svpbouldercounty.org/files/XYZ%20Social%20Media%20Plan.pdf

The Nonprofit Social Media Decision Guide – Idealwarehttp://www.idealware.org/reports/nonprofit-social-media-decision-guide

Growth Takes Time

•Don’t expect instant results•Think long term•Stick with it..and LISTEN along the way…

Listen

•Learn from others•Listen to: Your community Your peers•It’s NOT about Technology – it’s about PEOPLE•It’s not about you – it’s about people’s relationships with you

Listening Tools

Twitter:Follow hashtags:#npau#nonprofit#nptech

Google AlertsEmail updates of the latest relevant Google search results based on your choice of query or topic: http://google.com/alerts

Who’s mentioning you (or someone else) online?Social Mention: http://socialmention.com/ Topsy: http://topsy.com/

Manage

•Social Media Policies•Staff Involvement•Editorial Calendar•Specific tools to monitor and manage individual Social Media accounts•Promote your Social Media accounts everywhere!

Managing Tools

Social Media Policies:

TRI Social Media / ICT Policieshttp://www.communitynet.tricomm.org.au/index.php/resources/tri-policies-a-procedures/cat_view/10-tri-policies-a-procedures/15-operational

Social Media Policy Guide – Youth Action NSWhttp://youthaction.org.au/youthwork/model/social-media-policy-guide/

Editorial Calendars:

Editorial Calendar Spreadsheet – Top Nonprofitshttp://topnonprofits.com/free-editorial-calendar-campaign-planning-documents/The Social Media Publishing Schedule – HubSpothttp://offers.hubspot.com/social-media-publishing-template

Measure

• Experiment, learn, act• Monitor mentions• Analytics• Numbers are good…but they’re

not everything

Be Human, Be Useful, Have FUN!

•Speak with your own voice•Share (Give up control)•Engage•Acknowledge•Make mistakes

Twitter – twitter.com

• Tweets: post up to 140 characters per Tweet

• Following & followers• Twitter user names

preceded with @• Hashtags: searchable

tag, topic, keyword preceded with #

• The 80/20 rule• Can get overwhelming:

tools available to organise the chaos

RT (Re-tweet): The Twitter Ripple Effect

What’s Twitter useful for?

•Create a network of supporters•Get feedback•Share information •Learn new information•Keep up with topics as they happen•Campaigns and advocacy

Twitter Resources

General:

Twitter Cheat Sheet:http://edudemic.com/2013/04/a-useful-twitter-cheat-sheet/ Creating Twitter Listshttp://mashable.com/2009/11/02/twitter-lists-guide/

Twitter Management:

Hootsuite: by far the best http://www.hootsuite.com

Twitter Analytics:

Tweetreach: how far did your Tweet travel? http://tweetreach.com/Tweetstats: http://www.tweetstats.com/

Facebook – facebook.com

• Facebook Pages• Applications for

nonprofits eg Causes app enables organisations to raise funds

• Set up public or private groups

• Organise and promote events

What’s Facebook useful for?

•Create a network of champions•Engage with your audience•Get feedback•Promote your organisation•Tell your stories: photos and videos•Campaigns and advocacy

Facebook Resources

General:

Facebook Pages And Facebook Groups – The Ultimate Nonprofit Cheat Sheethttp://www.johnhaydon.com/2010/02/facebook-pages-facebook-groups-ultimate-cheat-sheet/ Facebook Guide for Nonprofitshttp://venturebeat.com/2013/03/20/facebook-nonprofits/A Stronger Voice for Greater Western Sydney Facebook Page Guidelineshttp://www.communitynet.tricomm.org.au/index.php/it-resources/ict-resources/doc_download/433-a-stronger-voice-for-greater-western-sydney-facebook-page-guidelines

Facebook Analytics:

Facebook Insights

Tooting our own horn in shameless self-promotion…

TRI IT Trainingwww.tricomm.org.au

May is Let’s Get Social Month!

- Introduction to Social Media- Facebook Pages for your Organisation- Introduction to Twitter- Connect with your community: blogs- Social Media planning & policy creation- iPhone, iPad, iPerplexed!- Effective Surveys using Survey Monkey- Introduction to Cloud services