Introduction to Pro Motion

Measurably Better ROI & Activation GUARANTEED!

Introduction to Pro Motion

Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands. We specialize in the areas of experiential marketing, digital marketing, social media, strategy,

creative and public relations.

Clients say we have measurably better ROI and activation and we GUARANTEE it! We believe participation builds relationships, relationships drive results and

results are all that matter! For more information visit our website at www.promotion1.com or follow Pro Motion on Facebook or Twitter.

http://www.promotion1.com/

http://www.facebook.com/promotioninc

http://twitter.com/promotioninc


Table of Contents

Introduction to Pro Motion

People

Reporting

Case Studies

Testimonials

Contact Information


Pro Motion

Self-funding, integrated experiential programs

Extension of Digital Marketing efforts

B-to-B and B-to-C experiential programs

Experiential success is in the recruiting and training processes

We GUARANTEE measurably better ROI and Activation


Pro Motion

Pro Motion Turns Tryers Into Buyers - Remarkable engagements - Face-to-face with people - Precise processes - Preference conversion - Amazing people - Awesome activation

Pro Motion takes the pain away from developing, launching and managing field marketing programs


What We Do Really Well

Field Marketing

Street Teams

Mobile Tours

Events

Stunts

Sampling

Multicultural

Sponsorship Activation

Guerilla Marketing

Nationwide Brand Ambassadors


How We Do It

Program strategy

Creative ideation and development

Fabrication design/management

- Mobile units, kiosks, graphics, and electronics

Tour planning and logistics

On-Line Reporting and ROI analysis

Public Relations/Word of Mouth/Buzz

Hiring, training & managing professional brand ambassadors

DOT training, compliance & reporting

Turn key solutions


Integration For Optimization


Pro Motion Experience

In 16 years, Pro Motion has…

Recruited and Trained 4,500 Brand Ambassadors

Driven 1,825,000 miles

Activated 35,000 event days

Managed 260 vehicles

DIRECTLY Engaged 15,200,000 consumers


Recent Experiences

http://www.burlesons-honey.com/


Why Clients Love Us

Our People - 35% of our full time field staff has been hired

full time by our Clients during their time of service – we know how to find the right people

Our Training - 2 to 4 weeks training versus 2 to 4 days or

even 2 to 4 hours – our people are the best because of our custom recruitment, hiring and training practices

Our Clients always come back for more - 98% client retention rate over 15 years of

service – we’ve never been fired


Pricing Philosophy

No surprises We manage your budget like it is our own We will all agree to a price and stick to it

“We love you guys. You all do great work. You are so buttoned up, you think of everything! And, we also love your pricing structure. You guys provide so much more value than other agencies.”

- CNN Director of Marketing


Pure Enthusiasm

Our Core Values

Employees First Always

Make It Happen

Work As A Team, Win As a

Team

Reputation Before Revenue

Commitment To Safety


Build-Out Management

Pro Motion is an expert in managing vehicle and display design, fabrication and modification

Our convenient Midwest location keeps us close to the industry’s leading manufacturer of customized vehicles and displays for the event and promotion industry

- Craftsmen Industries, located in St. Charles, MO, is just minutes from our St. Louis, MO headquarters

Our location allows us to closely monitor the exhibit and vehicle development process to provide weekly updates, photos and recaps to our clients as well as being able to provide quality assurance and stay in daily contact with the build-out team

http://www.craftsmenind.com/index.html


DOT Safety and Compliance

Belong to MO Trucking Association Purchase compliance materials from the DOT, and strictly adhere to DOT rules and regulations Maintain internal records/log books for every tour, as required by the DOT Focus on safety and DOT compliance during comprehensive driver training sessions - Including videos, driving skill tests and

on-road training

Check out our safety record at www.safersys.org - DOT # 612558

http://www.safersys.org/


Permits & Logistics

Pro Motion has negotiated permits and site fees in every major market in the country.

- For the Disney family alone, we have permitted events at more than 40 venues in 20 different markets across the country - from Times Square to the White House to Navy Pier

As we go through the process of identifying ideal venues, we rely on relationships and our experience from everywhere we have been to leverage brand presence to negotiate and maximize a client’s site fee budget


Our People


Finding Rock Stars

How does Pro Motion find field staff? - Full time recruiters initiate the

recruiting process - Pro Motion has a roster of

potential candidates and contacts that will refer top candidates in all the key markets

- Marketers, Professional Yo-Yo experts, interior designers or agricultural enthusiasts – we will find the perfect fit


Training The Best

After the right people are recruited, the next most important element of the program is training - We believe that 90% of the success of the program

comes through training the right people to represent your brand.

- Program training • Guest experience, pre & post-event logistics, onsite

execution, operations and DOT

- Brand/Company Training • The Brand, messaging, points of differentiation

- Pro Motion training • Policies, procedures, reporting, Pro Motion philosophy,

history, expectations

Training usually from 2 to 4 weeks - With client in class room setting, Role playing,

Written tests


Multi-cultural & Bi-lingual Staffing

Targeting diverse groups with specific key messaging and engagements that meets the demographics’ interest and culture is imperative to your brand’s success.

Pro Motion has extensive experience activating programs targeting a multi-cultural & bi-lingual audience. - Recent Example: We recruited and hired African-American Brand

Ambassadors to manage the CNN Black in America Tour. We reached out to alumni groups at HBCUs as well as African-American newspapers to find great candidates. These individuals were required to have a college degree and we asked them to write an essay on what it meant to them to be “Black in America.”

Pro Motion has many bi-lingual Brand Ambassadors. In addition, we hire local talent to support our programs in several markets. We often recruit bi-lingual individuals to ensure the brand’s message reaches a larger audience.


Metrics

ROI is the ultimate measurement of success for any marketing effort, yet this measurement can be tricky in the experiential marketing arena. Pro Motion has years of experience in measuring its programs’ successes, matched by countless clients pleased with their results. ROI will differ with every program and every client. Sample Tactics for ROI Metrics:

– PR & Media coverage

– # of Demonstrations

– Competitive activity

– Premium distribution

– Coupon redemption

– Total attendance/throughput

– Education

– Cumulative research

– Brand awareness

– Data capture

– Website traffic

– Content generation

– Consumer feedback

– Social Media Response

– Consumer interactions

– Collateral distribution

– Store evaluations

– Sales

– Samples distributed

– Key customer attendance

– Sell-in/thru


Reporting

Based upon your requirements, we will build a customized reporting structure Reports are available online and available 24/7 to all stakeholders A variety of information can be provided, including: - Relevant program data - Photos - Video - Awareness - Attitude - Purchase Intent - Sales conversion - Other information as required


Extending Reach

According to the Experiential Marketing Forum’s 2009 study, by augmenting live experiential campaigns with plans to drive attendees online (web and social media) there is a 30% lift in purchase Whether we are driving people to volunteer a day of service with the Disney Give a Day, Get a Disney Day program, encouraging people to pledge to live a healthier lifestyle the CNN Fit Nation program or driving people to enroll in the Livin’ LG Concierge program, Pro Motion knows how to drive consumers online to extend program reach


Some examples of solutions developed for our clients

Check out video and photos from some of our recent programs: www.youtube.com/promotioninc

www.flickr.com/promotioninc

http://www.youtube.com/promotioninc

http://www.flickr.com/promotioninc


GATORADE ENGAGES TEENS WITH NEW PRODUCT LAUNCH

Gatorade wanted a niched marketing effort to integrate with a grassroots program driving awareness, buzz and purchase among elite high school athletes to support the launch of the new G-Series line

Gatorade’s agency came to Pro Motion to manage the G-Series Mobile Locker Room build-out and tour activation, a double expandable 53’ trailer that traveled to hand-picked high schools

The locker room was loaded with amenities ranging from X-Box 360s to satellite radio, Direct TV, Internet stations and a 63-inch Smart Board

Activation included hydration talks, fluid loss testing, chalk talks (from regional professional athletes), product sampling and social sharing

The G-Series Mobile Locker Room was a huge success

- Successfully immersed its specific consumer segment—elite high school athletes—in Gatorade’s new G-Series product

- More than 2,500 varsity high school athletes participated

- Generated more than 24 million media impression.

- Awarded Second Place 2010 PRO Award from PROMO Magazine for the Best Program Targeting a Micro Audience

- Click here to see video

- “You all did a wonderful job from A to Z. Thank you for always being reliable, hands on, and on top of everything from start to finish. Also, your patience and flexibility with the “last minute” structure of the program was certainly appreciated.”



AWARDED BEST PROMOTION OF 2010

Pro Motion secured iconic venues where Disney's JaMMitors "drummed up" awareness of the Give a Day, Get a Disney Day message Pro Motion recruited, trained and managed over 200 street team members, Brand Ambassadors and Disney College Program Volunteers, in 16 markets across the United States A Project Manager traveled with the tour to oversee all permitting and Street Team logistics 60,000 key chains were distributed, encouraging guests to give a day of service in their communities in exchange for a free day at Disney Guerilla events took place in locations such as Times Square, the White House and Pier 39 in San Francisco It took Disney just 67 days to reach its goal of inspiring 1 million people to sign up and commit to a volunteer activity PROMO PRO Award Winner of the Best Overall Promotion of 2010, Best Multidiscipline Campaign and 2nd Place for Best Cause-Based Promotion “I love working with Pro Motion, you all are buttoned up and on top of every detail. Very professional and understanding of the Disney way.” – Disney Parks Promotions Manager


HP EXPERIENCES EXSTREAM-LY SUCCESSFUL RESULTS

Pro Motion developed, built and managed the HP Exstream Results Tour, a mobile trade show via a 45’ deluxe motor coach

Setting up in each customer’s parking lot, this mobile trade show gave HP Exstream the opportunity to show current software offerings and upcoming new upgrades in a low pressure, entertaining and comfortable “living room” environment.

The results far exceeded HP Exstream’s expectations.

- The Tour returned 17 times the investment in tangible ROI

- More than 600 financial services and insurance customers and prospects visited the coach.

- The Tour resulted in three closed sales adding up to more than $2 million, in addition to many more millions in sales moved along the funnel.

- The Tour earned 48 meetings, including 20 new business prospects.

- From those, nine major HP/Exstream revenue opportunities developed, with several others moving significantly toward completion.

"I am particularly impressed by the creativity in finding new ways to reach the customer to get our message into the marketplace. Keep up the great work and let me know how I can help/participate in the future.” – HP VP Market Development Worldwide


OVER 50,000 GUESTS ENJOY A FREE MOVIE AT CENTENNIAL PARK IN ATLANTA

Pro Motion was hired by Peachtree TV to develop, manage, coordinate and execute the sponsorship activation of the 5 week 2008, 2009 and 2010 Screen on the Green programs

Pro Motion developed, managed and staffed the VIP and hospitality area for Pepsi, Cold Stone Creamery, the Georgia Peanut Board, Sony Pictures and others

In addition, Pro Motion managed the sampling for all of the brands throughout the event distributing over 200,000 samples and premiums over the 10 weeks

Each week, Pro Motion managed the complete development of the event from the ground up including managing over 10 vendors per week

The 2009 event itself generated $1 million in sponsor revenue, a more than 5 to 1 return on investment (ROI)!

Click here to see video

"Turner Broadcasting's Peachtree TV considers Screen on the Green to be one of its most successful programs and Pro Motion has helped continue to raise the bar and the success of the event. We are pleased from a business-to-consumer as well as business-to-business standpoint.“ - Risa Meynarez, Peachtree TV’s Director of Marketing & Sales Promotion


Measurably Better ROI & Activation GUARANTEED! 28

Our Trophy Case BEST PROMOTION OF 2010

Pro Motion has been recognized in our industry by leading publications for our outstanding work. We have also won several awards for our inspiring leadership and culture.

- CTAM Mark Award for CNN Election Express Yourself Tour

- CTAM Mark Award for CNN Black In America Tour

- Event Marketer “IT List” since 2003

- Fortune Small Business “Best Bosses”

- PROMO “Top 100 Agency” since 2002

- PROMO Magazine – BEST PROMOTION OF 2010 - PRO Award for Disney’s Give A Day, Get A Disney Day

- PROMO Magazine PRO Award for Energizer’s Energi To Go Sampling

- PROMO Magazine PRO Award for Gatorade’s G-Series Mobile Locker Room

- PROMO Magazine PRO Award for Pace’s Trailgating Tour

- PRSA Pepperpot for Termidor’s Towering Termite Tour

- St. Louis Business Journal “Best Places to Work”

- St. Louis Small Business Monthly “Top 20 Under 20 Company”


Word On The Street Is…

“…Pro Motion is always looking out for our best interests. They are dedicated. They truly care. Sometimes it makes me feel like they know my business better than I do.” - Bosch Power Tools

“Pro Motion has fantastic project managers that I know I can count on to get the projects done. They have been instrumental in not only executing sampling events on behalf of Bacardi Silver, but also bringing me fresh ideas on how to broaden my product reach to a variety of consumers.” - Anheuser-Busch

“Pro Motion anticipates my questions and needs, which is wonderful! I rest easy with Pro Motion in charge. I’m so happy to be able to partner with your team!” - CNN


Thank You

18221 Edison • St. Louis, MO 63005 • PH 314-997-0101 • FX 314-997-6831 • www.promotion1.com

Tom Metsa Director of Strategic Partnerships

PH: 262-370-0504

[email protected]

http://www.promotion1.com/

mailto:[email protected]

Introduction to Pro Motion

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