Introduction to Marketing Communications Tutorial 5
11
5 …introduction to
-
Upload
neil-kelley -
Category
Education
-
view
447 -
download
2
description
...supporting sales promotion...
Transcript of Introduction to Marketing Communications Tutorial 5
5 …introduction to
sales promotion…
High
Low
New Product or Market Withhold Sales
Promotion Use Sales Promotion to
Stimulate Full Trial
Established Product or Market
Non-Loyals – Use for Switching Loyals – Use Carefully
Non-Loyals – Attract for Trial
Loyals – Reward for Increased Usage
Involvement
short talk...