Introduction to

Marketing Communications

Marketing Communications …tutorial

8

Introduction to

the short-talks will look at some of the key concepts,

strengths and weaknesses…

…as well as identifying their main characteristics,

reasons for use and audiences

public relations was covered in last weeks lecture…

public relations…

public relations

describe the role of public relations…

what are the main strengths and weaknesses of

this communications tool?

what tasks can public relations achieve… and how does

it achieve them?

What is PR?

CIPR, 2017

public relations

public relations

public relations

there’s no such thing as bad

press "what part of no refund do you not understand? you are not

getting a refund so fuck off." 

He described travel agents as "fuckers" who

should be taken out and shot. His rivals British

Airways are "bastards"; the people at airport

operator BAA are "overcharging rapists"; the

European Commission is "an evil empire"

whose commissioners are "morons".

Michael O’Leary, CEO Ryanair

public relations

public relations

public relations

public relations

banned advertising

cleared… banned…

public response…

social media…