Introduction to Marketing

Communications

Marketing Communications …tutorial

2

Introduction to

models of communication…

linear

opinion leaders and opinion formers

two-step

multi-step

DRIP

last weeks lecture...

how do these fit in marketing

communications?

TV Ad… thank you

Social Media… facebook

PR/Sales Promotion… Share a

Coke Tour with Tesco

PR/Sales Promotion… Share a

Coke Tour Pop-Ups

Advertising… YouTube

OoH… 48 sheet

OoH… bus

OoH… Piccadilly Circus

…not forgetting packaging!

Twitter… custom emoji

PR… YouTube

questions…

…what tools and what media are the

using in order to communicate?

…what message are they trying to communicate?

…what types of noise might impact on the decoding of the

message?

…are any opinion leader or opinion formers used?

…what reaction(s) do you think they are hoping to achieve?

…what DRIP tasks are the different tools trying to achieve?

…could these marketing communications be improved in any way?

now it’s your turn…

Four different examples…

Four separate groups…

same questions…

…as well as the example given, head out around Uni and

find another example of marketing communications

…be prepared to present back