Introducing the 2011 Search Ranking Factors
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Introducing the 2011 Search Ranking Factors. Starting at 10:30am PDT. Chat with follow webinar attendees: http://bit.ly/seomozchat. Ask questions using the Questions functionality to the right. Technical problems or feedback on the webinar: Please email [email protected]. - PowerPoint PPT Presentation
Transcript of Introducing the 2011 Search Ranking Factors
Positioning and Messages May 5, 2010
Introducing the2011 Search Ranking Factors
Starting at 10:30am PDTChat with follow webinar attendees:http://bit.ly/seomozchatTechnical problems or feedback on the webinar:Please email [email protected] questions using the Questions functionality to the right.
Introducing the2011 Search Ranking Factors
Presented by:
Matthew Peters, PhD, ScientistJamie Steven, VP Marketing
Available online at: http://bit.ly/rankfactors2011
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlThe Ranking Factors 2011Survey with 132 SEO professionalsCorrelation analysis on 10,000+ keywordsInteresting findingsTour of the web interfaceImplications/recommendationsQ+AWhat were discussing
Chat: http://bit.ly/seomozchatTwitter: #mozinarQuestions? Use GoToWebinar panel
Understanding, Interpreting & Using Survey Opinion Data
Everybodys wrong sometimes, but theres a lot we can learn from the aggregation of opinions
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Many thanks to all who contributed their time to take the survey!#1: Opinions are Not Fact(these are smart people, but they cant know everything about Googles rankings)#2: Not Everyone Agrees(standard deviation can help show us the degree of consensus)#3: We Had 132 Contributors(but this group could be biased as they were editorially selected via a nomination process)
Understanding, Interpreting & Using Correlation Data
This is powerful, useful information, but with that power comes responsibility to present it accurately
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More details, including complete documentation and the raw dataset is now available at http://www.seomoz.org/article/search-ranking-factorsMethodology10,271 Keywords, pulled from Google AdWords US Suggestions(all SERPs were pulled from Google in March 2011, after the Panda/Farmer update)Top 30 Results Retrieved for Each Keyword(excluding all vertical/non-standard results)Correlations are for Pages/Sites that Appear Higher in the Top 30(we use the mean of Spearmans correlation coefficient across all SERPs)Results Where
