Introducing Global Product Management Talk on Twitter

IntroducingGlobal Product Management Talk on Twitter

Founder & co-host @ProdMgmtTalkhttp://www.prodmgmttalk.com

Cindy F. Solomon, CPM/CPMM

http://www.prodmgmttalk.com/

What is #ProdMgmtTalk?It’s a Twitter chat for product managers and other professionals involved with product management from around the

world and is open to the public for participation.

@ProdMgmtTalkhttp://www.prodmgmttalk.com

http://www.prodmgmttalk.com/

Who is behind #ProdMgmtTalk?

Cindy F. Solomon, CPM/CPMM Founder & Producer

Co-hosted by Cindy @cindyfsolomon

andAdrienne Tan of @brainmates


Tweet travelled 7400 miles

January, 2011 1.Cindy lurks, participates & learns the value of twitter chats from #b2bchat, #blogchat, & #pr20chat2.Cindy wants a weekly twitter forum for product management3.Cindy tweets a request for a collaborator from San Francisco4.Adrienne Tan of brainmates tweets back from Australia

February, 2011The Global Product Management Talk on Twitter is launched withSteven Haines, Author of Product Manager’s Desk Reference


Mission• Engage Product people in utilizing social media• Showcase experts, speakers, bloggers & thought leaders• Evangelize Product related job titles as exciting, challenging

& rewarding career endeavors• Raise important issues that all Product Management

professionals confront• Educate & share resources across industries and borders• Facilitate on-going dialogue, networking, mentoring & support

beyond weekly events• Create global community of product management knowledge


Who should join in?

• Professional Product Managers• Those responsible for managing products from

inception through launch• People with the title and/or in the department of

“Product Manager, Product Marketing Manager, Product Management”

• People who develop products, are responsible for products, are concerned with the success of products

• Companies that produce products!• CEOs, founders, developers, investors, project

managers, designers, etc. • Anyone interested in Product Management issues


Who Can Join?

YOU and your colleagues!


What do you talk about?

Each week we invite a Product Management thought leader to lead us in a particular topic.

The Product Management expert tweets answers to pre-posted questions during the hour, while everyone chimes in on the tweet

stream.


What topics?To date, we have discussed:

• Best In Class Product Management• Establishing Market Authority• Innovation is Just Good Product Management• Building a PM Organization• Using Market Insights Effectively• Use of Social Media in Product Management• To Agile or Waterfall...Does it Matter?• Voice of the Customer


Who Speaks?So far, these thought leaders have presented:

• Steven Haines, Author, The Product Manager’s Desk Reference • Scott Sehlhorst, President, Tyner Blain• Jim Holland, Director, Product Marketing, Rally Software• Roger Cauvin, Product strategist & Founder• Saeed Khan, Product Management Veteran, On Product Management • Paul Alex Gray, Strategic PM, brainmates • Mark Mansour, Founder, Agile Bench • Jose A. Briones, Ph.D. General Manager CSI Incorporated • Jeff Lash, VP, Product Manager & Author, How To Be a Good Product

Manager

Future speakers include: April Dunford & Rich Mironov

@ProdMgmtTalk

http://www.prodmgmttalk.com

Why Twitter?Twitter provides a unique mode of ambient

intimacy in real-time, enabling people from all over the world to express themselves,

exchange knowledge, share experiences and find the latest developments around the world.


How Do I Participate?

There are several ways...


Hashtag: #ProdMgmtTalk

Hashtags (keywords prepended with a “#”) demarcate tweets into searchable metadata - in the case of Twitter

conversations, they signify a rallying point for participants.


Search TwitterSearch Twitter (Search.Twitter.com) for #ProdMgmtTalk to view a

real-time chronological order of tweets demarcated as #ProdMgmtTalk

(be sure to include the # symbol).


http://search.twitter.com/

Twitter ClientsFollowing a Twitter chat can be difficult to follow since regular tweets and tweets marked with a hashtag can be difficult to segregate in real-time.

Fortunately, there are third-party applications which streamline participation into a focused channel


TweetChatThird-party applications enhance the value

of Twitter. TweetChat (TweetChat.com) is an example of one such client. It displays only the tweets bearing the hashtag you wish it

to display, thus focusing your attention.

http://tweetchat.com/room/prodmgmttalk


http://tweetchat.com/

http://tweetchat.com/room/prodmgmttalk

TwebEventTwebevent (Twebevent.com) provides a

dashboard for a specific chat event and displays only the tweets bearing the hashtag you wish it

to display, thus focusing your attention.

http://www.twebevent.com/prodmgmttalk


http://tweetchat.com/

http://www.twebevent.com/prodmgmttalk

Other ApplicationsTweetDeck – TweetGrid

The best way to learn how to use Twitter is to sign up to Twitter and simply follow along the hashtag during one of the chats. Most new users – even the skeptical - figure it out quickly.

Twitter Tool FAQ’s http://bit.ly/i88OuC


http://tweetdeck.com/

Other Tweet chats“Tweet Chats are a growing trend”

Currently there are 350 scheduled chatsTwitter Chat Schedule http://bit.ly/e4NAQg

Follow @twchat for tweets about new chats added


Mondays 4:00-5:00 PM PST (California)

which is7:00 – 8:00 PM EST (NYC)

which is Tuesdays 9:00 – 10:00 AM EDT

(Australia)


TimeLog onto Twitter w/tools to follow #prodmgmttalk

Follow@ProdMgmtTalk

http://www.prodmgmttalk.com

At web site:

•Speaker schedule•background information•transcripts of twitter talk•twitter lists of participants•blogging follow-up•Sponsor opportunity

Questions?Follow and reply to @ProdMgmtTalk

or email [email protected]

@cindyfsolomonhttp://www.twitter.com/cindyfsolomon


Twitter TalksWant your own Twitter Talk?

Contact Cindy F. SolomonProducing Twitter Talks that:

•Cultivate your Knowledge Community•Recognize & promote Thought leaders•Engage community around your brand•Facilitate rich content creation via collective intelligence

http://www.twittertalks.com

@cindyfsolomon http://[email protected]

510-779-0175

Introducing Global Product Management Talk on Twitter

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