Intro to Visual Rhetoric
18
VISUAL RHETORIC
-
Upload
jodie-nicotra -
Category
Education
-
view
942 -
download
0
Transcript of Intro to Visual Rhetoric
![Page 1: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/1.jpg)
VISUAL RHETORIC
![Page 2: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/2.jpg)
Visual rhetoric studies how deliberately designed images affect audiences.
![Page 3: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/3.jpg)
picture superiority effecthear a message remember 10%...
![Page 4: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/4.jpg)
hear message + see picture remember 65%
![Page 5: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/5.jpg)
5000 visual messages/day
logos memes propagandaads culture jamming
charts visual parody
![Page 6: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/6.jpg)
We learn through habit and exposure…
![Page 7: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/7.jpg)
…so not everything we see counts as visual rhetoric.
![Page 8: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/8.jpg)
Bald Cypress Juniper Gray Birch Maple Poplar
Chesnut English Ivy Hibiscus Oak Sassafras
Barberry Flowering Dogwood Magnolia Pine Witch Hazel
![Page 9: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/9.jpg)
Visual habits and exposure can be used for persuasive purposes.
![Page 10: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/10.jpg)
![Page 11: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/11.jpg)
PSAssample
![Page 12: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/12.jpg)
![Page 13: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/13.jpg)
![Page 14: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/14.jpg)
![Page 15: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/15.jpg)
![Page 16: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/16.jpg)
![Page 17: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/17.jpg)
![Page 18: Intro to Visual Rhetoric](https://reader035.fdocuments.us/reader035/viewer/2022062903/58eca4441a28ab77628b4771/html5/thumbnails/18.jpg)