Intro To Twitter

INTRODUCTION TO TWITTER

HOW TO GET STARTED & EFFECTIVELY USE IT

Intro To Twitter

1.What Is Twitter

2.How To Get Started

3.How To Use It

Intro To TwitterWhat Is TwitterInstant messaging on crack

“Micro-blogging” platform

140 character updates

Simple

7 million users

Intro To TwitterWhat Is Twitter (Good For ?)Instant communication

Quickly share information with others

Building relationships & authority

Reach people who are already interested in you

Find people who are looking for something

Intro To TwitterWhat Is Twitter (Good For ?)Get news and current event updates

Keep track of friends

Share thoughts & opinions

Connect with like-minded people

Intro To TwitterWhat Is Twitter

Twitter is based on one simple question:

“What are you doing?”

Intro To TwitterWhat Is Twitter

Constantly updating your feed with peoples tweets from people you are following.

Intro To Twitter

1.What Is Twitter


3.How To Use It

Intro To TwitterGetting Started

http://www.twitter.com

1. Sign In

2. Sign Up

http://www.twitter.com/


Create an account

1. Use unique information

2. Use information which others can easily identify you with


Suggested People to Follow

1. Usually top users or celebrities on twitter

2. Follow a few just to begin building your followers and to get an understanding of how Twitter works


Your Home Screen

1. What are you doing?

2. Twitter feed

3. Toolbar


Toolbar – 3 sections

1. Top (info area)

2. Middle (search & trends)

3. Bottom (friends & feed)



1. Top (info area) – displays number of people you are following and how many are following you. Access to your different feeds.



1. Top (info area)

@ feed = tweets others have sent which mention your twitter name



1. Top (info area)

Direct messages – messages sent to only you. You can send direct messages to others. To send a direct message (DM) you must be following that person.



1. Top (info area) - favorite tweets - archive interesting, funny or complimentary tweets



2. Middle (search & trends) – search for relevant topics or see the Top 10 trending topics. Great for finding people looking for or talking about something… i.e. Business cards



3. Bottom (friends & feed) – quick access to the newest people you are following, add new people & add your twitter feed to and RSS reader


Navigation Bar

Quick access to common tasks on twitter.com


Customizing your Twitter.com account

1. Settings – change options to personalize your twitter experience

Intro To Twitter

Intro To Twitter

1.What Is Twitter


3.How To Use It

Intro To TwitterHow To Use It - business goals Find customers through search and monitoring topics which

we currently don’t reach through other marketing campaigns.

Engage with current clients – answer questions, handle crisis, thank them for their business

Announce specials, promos, events

Show involvement from multiple sources inside company

Intro To TwitterHow (not) To Use It – business accountDon’t talk down other companies or individuals

Don’t share detailed personal information

Don’t use profanity

Don’t post a large string of tweets in a short amount of time

Intro To TwitterHow To Use It – Finding People & TopicsUse the search feature to find people, topics or trends

which are interesting to you.

Search topics with “” around what you are looking for… i.e. “business cards”

Search for trends with hash tags… i.e. #printing

Intro To Twitter

Intro To TwitterHow To Use It – Sending TweetsBe brief. You have 140 characters. Communicate to the

point. Provide a link if applicable. Links count to the 140 characters.

Re-tweet messages that others have sent by using the RT @username.

Don’t just send messages about about Copy Craft

Intro To TwitterHow To Use It – Sending Tweets with a LinkSince including links in your tweet count to the 140 use

a URL shortening service.Bit.lyTiny URL

Use specific links… i.e. sending a tweet about business cards – send them to our business card page, not to our homepage.

Intro To TwitterHow To Use It – Sending Tweets with a LinkLink shortening: turns long URLs into shorter URLs but

sends them to the same webpage.

http://www.copycraft.com/business-card-printing to http://bit.ly/x123xc

Intro To TwitterHow To Use It – 3rd Party ApplicationsSince Twitter is web-based it allows for others to write

programs to work with Twitter, without having to go to twitter.com

You will want to begin using 3rd party applications as you acquire more followers and use Twitter more frequently.

Intro To Twitter

Intro To TwitterHow To Use It – TweetDeckAllows you to organize different feeds, topics, followers

into one screen.

Can have multiple Twitter accounts in one application.

Integrates many popular 3rd party applications in one place. TwitPic, URL shortening, search tools

Intro To Twitter

Intro To Twitter Begin using Twitter… it is easy to learn and can

become a powerful tool.

Use Twitter as a discussion not a broadcast tool.

Don’t waste your time or others time… create value with your tweets!

Follow a wide-range of people. You never know who will need to buy printing or will know someone who needs printing and can refer us.

INTRODUCTION TO TWITTER

HOW TO GET STARTED & EFFECTIVELY USE IT

Intro To Twitter

Business

Transcript of Intro To Twitter