Intro to Twitter for Business: Hubspot & Geek Girl Camp
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Transcript of Intro to Twitter for Business: Hubspot & Geek Girl Camp
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Introduction to Twitter for Business Rebecca Corliss Inbound Marketing HubSpot
Twitter: @repcor
Download these slides at www.slideshare.net/HubSpot
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Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
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Outbound Marketing
800-555-1234 Annoying Salesperson
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Inbound Marketing
Blog SEO SocialMedia
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Rethinking Marketing Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts • Print ads • TV/radio ads
Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Public Relations
Interruption Permission
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Foundations of Inbound Marketing
SEO
Social Networks
Blogging
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Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
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What IS Twitter?
Like… …Except
Only140characters
It’sviewableinlotsofplaces
Agiantchatroom Youchoosethepeopleyoufollow
InstantMessaging It’spublicandarchivedontheweb
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Twitter is a Cocktail Party!
Flickr: stevendepolo
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Twitter? No Time for That Nonsense!
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Why Do I Need to Know This?
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Dive In
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Company vs. Personal account
Company Account represents the company as a whole:
• News • Blog Articles • Product Updates • Monitor and respond
Personal Account is used by an individual employee at the company.
• Act as a liaison • Update on what you’re working on • Share tidbits about your personality • Expand your company’s network
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Please, Personalize Your Profile
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Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
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Follow People
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Follow Top Twitter Users
twitter.grader.com/topusers
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See Who Thought-Leaders Follow
twitter.com/dmscott
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Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation
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Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
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Engage With People using @
2,700followers
1,200followers
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It’s a Discussion, Not a Broadcast
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Publish Helpful Content
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What Not to Do: TMI
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Create a Company Page
twitter.zappos.com/employees
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Follow People Who Follow You
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Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
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Follow Your Brand in Conversations
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Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet
408 555-1234?
I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
ElapsedTime:50Minutes
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Communicate With Customers
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Let Your Brand Shine
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Use Favorites as Testimonials
twitter.com/HubSpot/favourites
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Use Favorites as Testimonials
http://twitter.com/Scobleizer/statuses/774666561
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Using Twitter for Events
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Meet People - “Tweetup”
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Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
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Follower Count
• A measure of your raw distribution power
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Twitter Grade
• Inputs include followers AND follower influence
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@ Replies
• A measure of community engagement & branding • On your profile or via search.twitter.com
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Impact on Our Sales Funnel
0
5
10
15
20
25
30
35
0
100
200
300
400
500
600
Lead
s
Visitors
HubSpot.comReferralsFromTwiNer
LeadsFromTwiNer
New source of visitors & leads
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Retweets (RT)
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Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
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HubSpot Tracks Relevant Tweets
• HubSpot Owner & Marketer tracks industry and company keywords for you.
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Tiny URL
• Make long URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc
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Lots of Twitter Clients
• Many ways to connect to Twitter via third-party applications
• Lots of mobile options
Flickr: Jeffery Simpson
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Twitter Feed
Your Blog, Flickr or Any Feed
• Allows you to automatically update your Twitter stream with content you’ve published elsewhere
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Hashtags
• Follow topics and events Search.Twitter.com
• Inbound Marketing Summit • #IMS08
• Find people talking about similar topics
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HubSpotters to Follow
HubSpotters • hubspot • Grader • Onstartups • bhalligan • PC4media • Rickburnes • ellieeille • mvolpe • danzarrella
www.hubspot.com/twitter/
And MANY more …
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• ChrisBrogan
• Scobleizer
• Xenijardin
• WholeFoods
Some of Our Favorite Tweeple
• dmscott
• guykawasaki
• TheOnion
• Tdefren
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Thank You!
Learn more about HubSpot: http://www.hubspot.com/products/owner/
http://www.hubspot.com/products/marketer/
Rebecca Corliss Inbound Marketer Email: [email protected] Personal Blog: www.rebeccacorliss.com Twitter: @repcor
Download these slides at www.slideshare.net/HubSpot