with Katrina (Scooter) Kokoska

Intro to Twitter

@kkokoska // kkokoska@schipul.com

• What is Twitter• The Twitter Basics• Using Twitter• Getting Started• Twitter Tools

What We’ll Cover

@kkokoska

What is Twitter?

• Tweet: A post on Twitter, 140 char. max. Not editable.

• Follow: Subscribe to a Twitter user’s post feed.• Unfollow: Unsubscribe from a post feed.• Block: Prevents a specific logged in user from

seeing your content • Mention: Using @username in a Tweet to tag

another Twitter user.

Tweet Speak

@kkokoska

• DM: Direct Message. You can only send to folks who follow you.

• Hashtag (#): Used before relevant keywords to categorize Tweets so they show more easily in a Twitter search.

• Tiny URLs: URLs created by using a shortener. (bit.ly)• RT: Retweet• HT: Hat tip• OH: Overheard

Tweet Speak

@kkokoska

• Privacy Settings• Location tagging• Pictures• Trending Topics• Finding people on Twitter

Other Cool Stuff

@kkokoska

• Basic vs. Advanced• Twitter Search Operators

Twitter Search

@kkokoska

happy hour “happy hour” happy OR hour happy –hour #happyhour from:kkokoska to:kkokoska @kkokoska

“happy hour” near:’houston’near:’houston’ within:20mihappy since: 2011-5-5happy until: 2011-5-5happy –hour happy happy ?happy filter:linkshappy source:twitterfeed

• Keep your handle obvious – Avoid underscores and numbers

• Listen first! Then engage.• Be interesting• Promote your blog, events, causes – 3 to 1 rule• Promote/Quote others• Tell people you’re on Twitter.

DO!

@kkokoska

• Squint Test-Obvious handle and image-Link back to website-Background matches branding-@replies, links, #s in content-Shortened links

• Bonus Points-Custom background-Who’s Tweeting?

How Does Your Page Stack Up?

@kkokoska

• Overtweet• Tweet about the mundane.• Totally automate• Be a bully• Hide associations• Be self-involved

DON’T!

@kkokoska

You’re Doing it Right!

@kkokoska

@MortonsSurprises networked fan at airport with a full meal.

@CoffeeGroundzLocal Houston coffee house connect online and attributes 50% increase in business to Twitter.

@ZapposCulture and customer service

@ComcastCaresOnline Customer Service

• Hootsuite• Sprout Social• Twitterfeed – Autotweets from RSS Feed• Tweetdeck – Desktop tool• Tweetgrid – Creates search dashboard• Tweetchat – Manage community chats• Twit pic – Post photos

Twitter Tools

@kkokoska

Thank You!Katrina (Scooter) Kokoska@kkokoskakkokoska@schipul.com