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7 Pillars of Digital Marketing7 Pillars of Digital Marketing #WebCongressMiami#WebCongressMiami

Arman Rousta, CEO

@arousta @blueliner

““Marketing is in Marketing is in EverythingEverything.”.”

@arousta @blueliner

@arousta @blueliner

The 7 Pillars of Digital Marketing is a framework – a map - for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques. 

pillar 1. Content (Copy, Video, Photography, Audio)

pillar 2. design UX (Branding, Web Development)

pillar 3. SEO (Organic Search, Organic CSE, Onsite Search)

pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting)

pillar 5. CRM (Customer Service, Email Marketing, Web Analytics)

pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games)

pillar 7. Mobile

7 Pillars of Digital Marketing7 Pillars of Digital Marketing@arousta @blueliner

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@arousta @blueliner

The 49er MatrixThe 49er Matrix

D1. 7 Pillars

D2. 7 Stages

D3. 7 Levels [Skills and Experience]

D4. X Industries

D5. Y Markets [Markets entail Location, Language, Ethnicity, Culture and Demographics]

D6. 3 Eras (or Times)

D7. 4 Modes [Marketing, Creative, Technical, Innovation]

7 Pillars of DM: 7 Dimensions7 Pillars of DM: 7 DimensionsEach dimension acts like a filter, that hones down the area of consideration or focus further

@arousta @blueliner

““EverythingEverything is connected is connected to everything else.”to everything else.”

@arousta @blueliner

Creating Realistic ROI ModelsCreating Realistic ROI Models

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@arousta @blueliner

Do you know how you really spend your time? How long things take?

7 Goal Dimensions (Types)

1. ET [Energy & Time]2. AS [Achievements & Skills]3. IQ [Internal Qualities & States]4. MO [Material Outcomes]5. RQ [Relationship Quality]6. HI [Health Indicators]7. PE [Place & Environment]

Multi-Tiered Goal-Setting

MLA = Minimum Level of Achievement

HLA = High Level of Achievement

BHAG = Big Hairy Audacious Goal Level

““The best marketing is a The best marketing is a greatgreat product or service.” product or service.”

@arousta @blueliner

7 Pillars x 7 Stages = The 49er Matrix7 Pillars x 7 Stages = The 49er Matrix

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@arousta @blueliner

Arman RoustaChief Executive Officerarman@bluelinerny.com

US – Asia – Europe – Latin Americawww.bluelinerny.com

212.904.1240@arousta@blueliner

Thank you for your time!

@arousta @blueliner