Intro to Social Media - WAW workshop

CHRIS Y LAMIntro to Social Media - May 2009

Introduction to Social Media

Build your identity onlineCreate a dialogue with people who share common

interestsExpand your network

May 2009


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Agenda

• What is Social Media?• Tools

– LinkedIn– Facebook– Twitter– Blogs

• Managing Your Account(s)• Privacy• Q & A


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What is Social Media?

• A shift in how people discover, read and share news, information and content. (Wiki)

• A new form of direct communication using technology

• User-generated, user-contributed– Less top-down

communication– Permission-based

• Fostering interaction through photos, videos, words, audio

• Building community and creating relationships


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Social Media cont’d

• Allows you to take control of your identity online across platforms– Google yourself– How do you want to present

yourself?

• Connect with people you know/knew and those you don’t know (yet)– Experts in a field– People with similar

interests– Causes– Groups– Family and friends– Colleagues


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Social Media - Stats

• Of the 79 million US women online, 42 million (53%) are doing some form of social media activity (Blogher, 3/09)– Reading/writing blogs, social networks, posting on

message boards, status update

• Women turning in even greater numbers to blogs (55%), social networks (75%) and online status updating (20%) as primary sources of community interaction, entertainment and information


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Social Media cont’d


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LinkedIn - Professional social network

• Professional networking manager

• Consider it a new way of posting your resume and job searching

• Log in, create a profile

• Add your resume info• Connect with coworkers

and colleagues• Create business

contacts• Put your link on your

resume: http://www.linkedin.com/in/chrisylam


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LinkedIn cont’d

• Connections are confirmed by both parties

• Members are listed with their consent

• Request recommendations from your references/connections

• Request an informational meeting or some info through a connection

• Search job listings• Find a recruiter,

senior staff


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LinkedIn cont’d

• Join Groups, post on the Message Board, and search the Job Board

• Answer or post questions on the Discussion boards

• Some jobs listed within a Group are NOT listed publicly in the LinkedIn listings


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LinkedIn - Best Practices

• This is your professional business card– Keep your personal life on FB– Post this on your business card, resume

• Strongly consider uploading a “professional” photo, ie. no drunk photos

• Make it easier for them to find you– Fill out every section of your profile– Edit your “public profile” URL and change the last part

of the URL to reflect you:• www.linkedin.com/in/chrisylam• www.linkedin.com/in/______ (your name, snappy phrase, etc.)


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Facebook

• Social networking website - “the world’s default social network.” (Techcrunch, 1/22/09)

• 45.3 million active US users on FB (Inside Facebook,2/1/09)

• Overall, women (56.2%) on Facebook in the US outnumber men in every age group. (Inside Facebook, 2/1/09)

• FB members using this to connect with people they know


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Facebook cont’d

• What is the purpose of YOUR Facebok page?– Personal connections– Professional connections– A little of both?

• Privacy/Filtering– Group your contacts– Limit what they can see

• Choose your Applications (games, quizzes, hobbies, et al) wisely


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Facebook cont’d

• Use FB to brand yourself– Status updates– Account info– Groups/Pages

• Join a professional group and stay updated

• “Be a Fan” of a group or cause

• Link up with other members within a group

• Create your own group


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Facebook - Best Practices

• What is your main purpose for an FB page?

• Think twice about that picture you want to post

• Be Santa: Put every Friend on a List

• Decide which List (or Friends) are allowed to see parts of your FB page

• Remember, you are in control of what you put out on the internet!


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Twitter - What are you doing now?

• Micro-blogging tool (140 characters)

• Instant message to the world (or your selected few)

• What are users doing?– Disseminating information– Creating dialogue– Keeping in touch– Following experts– Networking Are you ready to celebrate?

Well, get ready: We have ICE!!!!! Yes, ICE, *WATER ICE* on Mars! w00t!!! Best day ever!! 05:14 PM June 19, 2008 from web


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Twitter cont’d

• Who’s using it?– Individuals

• @BarackObama• @Dooce• @ChrisIn140

– Businesses• @Zappos• @Jetblue

– Groups• @WAWPasadena• @NPR• @LAFD• @IdealistJobsCA


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Twitter cont’d

• Why?– What will you use Twitter

for?• Branding• Networking• Learning • News

– How will you tweet?• Mobile device• Laptop

• Is this for you?– For many Twitter users,

learning about and sharing relevant and recent nuggets of information is a primary utility (Marketing Charts, 2/18/09)


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Twitter - Best Practices

• Find your voice– Become known as an expert or a resource– Animal welfare expert? Local Foodie? CEO of your

business?

• Keep your tweets to about 10 per day– Of the Top 50 Twitterers, they are averaging about 3-10

per day. (Hubspot.com, 3/2/09)– @ Replies excluded

• Give credit where credit is due– “RT” (Retweet) or “via”: LA teachers being arrested. via

@utla2009 http://twitpic.com/58d7q– Abbreviate long URLS (www.tinyurl.com)

• Twitter is about dialogue - DO NOT SPAM.


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Blogs

• Another way to continue branding yourself– Post your LinkedIn URL– Write about your

interests– Be the expert

• Free blogs– Wordpress.com– Blogger.com– Vox.com

• Free (limited) website hosting– Weebly.com– Webs.com– smallbusiness.officelive

.com


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Blogs cont’d

• Buy your domain name for about $9-10/year– Dreamhost.com– GoDaddy.com– Wordpress.com

• Mask a free blog with your domain name

• Free plug-ins to make your site more dynamic– Twitter– Flickr– RSS feed– Chat

• Free templates– Wordpress.org directory– Btemplates.com


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Managing Your Accounts

• Platforms that can streamline your SoMe accounts– Lifestreaming services

• Digsby• Friendfeed• Ping.fm• Bebo• Facebook

– In beta testing• Seesmic


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Managing Your Accounts cont’d

• Twitter-centric– Tweetdeck– Twitterfox– Twitterfon– Twitterberry– twitter.com/downloads

• RSS Feed (real simple syndication)– Read all of your

favorite blogs or news websites on one page

– Bloglines.com or Google Reader


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Privacy

• According to a 2008 Pew Internet Project (PIP) report, the average social network user has more than one profile, and generally each profile resides on a different social network.

• Nearly 2/3 of adults surveyed restrict access to their online profiles and a similar percentage restrict access to specific content within their profile.

• You are in control of the information you put on your profiles.


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Questions?

Thank you!

Intro to Social Media - WAW workshop

Self Improvement

Transcript of Intro to Social Media - WAW workshop