INTR

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• Digital Strategist

• My role• Help York communicate effectively online by

helping faculties and departments communicate effectively online.

• Doing so will help York meet its strategic communication goals.

• Act as a resource to you• Training• Support• Best practices• Strategy & advice

STRATEGY 101

WHAT WORKS

niemanlab.org/2012/11/what-kinds-of-local-stories-drive-engagement-the-results-of-an-npr-facebook-experiment/

WHAT TO DO

• Institutional vs. personal accounts - important

• Get the support you need

• Let your supervisor / direct report know if you plan to start an account on social media

• Be sensitive

• Be honest and accurate

• Be yourself

• Listen

• Use York branding

WHAT TO DO

• Make copies of the keys

• Choose your network wisely

• Give credit

• Ask questions

• Share

WHAT NOT TO DO

• Avoid jargon or marketing speak

• Don’t swear

• Avoid sounding institutional

• Don’t censor

• Don’t say things you wouldn’t want attributed to you

• Don’t react in anger

• Don’t assume

• Don’t forget confidentiality

WHO DO YOU WANT TO BE?

• The experts: Mathew Ingram (@mathewi) & Mitch Joel (@mitchjoel)

• The social butterfly: Katia Millar (@KatiaMillar)

• The content curator: Mark Evans (@markevans)

• The community builder: Stratford Festival (@stratfest)

• The marketing expert: Ann Handley (@marketingprofs)

• The activist: Robert Egger (@robertegger)

WHO DO YOU WANT TO BE?

• facebook.com/TheatrePasseMuraille

• facebook.com/theglobeandmail

• facebook.com/royalontariomuseum

RESOURCES

• Training

• Support

• Strategy

• Best Practices

• Guidelines

• Templates

THANK YOU

• Twitter.com/markus64

• Twitter.com/yorkunews

• Facebook.com/yorkuniversityhome

• Linkedin.com/edu/school?id=10884