Internet Technology Summit

28
Search Marketing & Social Media Bernie Borges

description

SEO is becoming SO. Search Optimization is about creating a broad footprint with your content and building relationships you can measure.

Transcript of Internet Technology Summit

Page 1: Internet Technology Summit

Search Marketing & Social MediaBernie Borges

Page 2: Internet Technology Summit

SEO Yesterday (Pre 2007)

Page 3: Internet Technology Summit

SEO Yesterday (Pre 2007)

On Page SEO Factors

250 + Words per Page

Human Readable URLs

Clean/Lean Code

Effective Meta Data

Off Page SEO Factors

Inbound Links

Inbound Links

Inbound Links

Page 4: Internet Technology Summit

SO Today (2007 to Present)

Page 5: Internet Technology Summit

SO Today (2007 to Present)

Page 6: Internet Technology Summit

SO Today (2007 to Present)

Page 7: Internet Technology Summit

SO Today (2007 to Present)

Page 8: Internet Technology Summit

SO Today (2007 to Present)

Page 9: Internet Technology Summit

Getting From SEO SO

Page 10: Internet Technology Summit

Engage People Where They Are

Page 11: Internet Technology Summit

Marketing 2.0

Think Like a Publisher

Focus on Relationships

Page 12: Internet Technology Summit

Think Like a Publisher!

Think Content!– Blogs– Newsletters– White Papers– e-books– Podcasts– Videos– Photos– Presentations

Page 13: Internet Technology Summit

The Three E’s

Page 14: Internet Technology Summit

Create a Broad Footprint

Page 15: Internet Technology Summit

Engage Influential People

Page 16: Internet Technology Summit

Wisdom of Crowds

Page 17: Internet Technology Summit

Branded Content

Page 18: Internet Technology Summit

Video: Will it Blend?

Over 6M Views

Sales Grew 700%

National Media Coverage

Cross Over Brand Pull

SEO Value

Page 19: Internet Technology Summit

B2B Blog Home Run

Page 20: Internet Technology Summit

B2B Video

Page 21: Internet Technology Summit

Local RestaurantBlogs, Video, Facebook, SEO

Page 22: Internet Technology Summit

Best Practices Blog: Brent Britton

Page 23: Internet Technology Summit

Avoid Social Media Abstinence

Page 24: Internet Technology Summit

Measuring Results: SEO SO

Page 25: Internet Technology Summit

Measuring Results: SEO SO

Page 26: Internet Technology Summit

SO = Trust, Relationships, Profit

Page 27: Internet Technology Summit

Bernie Borges: CEO, Find and Convert

Email: [email protected]

Blog: http://www.findandconvert.com/blog/

Twitter: http://twitter.com/berniebay

LinkedIn: http://linkedin.com/in/bernieborges

Facebook Fan Page: http://companies.to/findandconvert

Book: http://www.findandconvert.com/marketing-20-book/

Page 28: Internet Technology Summit

Image CreditsAll of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.