Everything Worth Sharing from Internet Summit 15
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Transcript of Everything Worth Sharing from Internet Summit 15
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my adventure at internet summit
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took place in raleigh, nc
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what is internet summiT all about?
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internet summit by the numbers:
2 days
65 speakers
2300 attendees
6 stages
7 bars
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clark by the numbers:
3 days
13 speakers
25 handshakes
8 drinks
4 dance moves
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Rockstar speakers
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Linking sales, engagement, and loyalty
Alison Kendrick C5 Insights
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Key TakeawaysBy 2017, the CMO will spend more on IT than the CIO.
There is quite a bit of fa!gue when it comes to CRM projects
Ability to search and look at li"le data is best for employee engagement program
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Cliff Seal Salesforce
no one care about your
content
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key takeawaysAlign with mo!va!on and purpose for authen!city
Build loyal customers through content journeys
Find a sustainable, realis!c content crea!on approach
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Joe Johnston Universal Mind
design for sensors,
not screens
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key takeaways2015 is the year of the customer experience
Sensors allows for a more customer-focused experience
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Marissa Coren Uber
narrative design
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Kintsugi - when something is broken, it’s really just star!ng something new.
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key takeawaysHeavy emphasis on developing your content process but not much on selling
Design as just another language at your disposal rather than a stumbling block
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Aus"n Knight Hubspot
ux insights from a drunk
guy
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“It sounds like you’re meant for large scale clients who are willing to spend money on
buzzwords”
A Drunk Guy
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key takeawaysWebsites should be so easy to understand that a drunk person could use it
Crea!ng a culture of UX will help you gain ac!onable advice
Figure out what your users actually want and give it to them
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Jus"ne Jordan Litmus
how to make email awesome
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key takeawaysEmail is not dead
Over 50% of emails are now viewed on mobile devices
Scrolling is easier than clicking
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shut up & give me the bullet points• Early leadership involvement will win
• Your marke!ng to people…actual people
• The sensors are coming!
• If it looks like it’s falling apart, it’s probably just coming together
• Get drunk and review can!na.co
• Email is not dead
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All Done