WHERE IS THE CLIENT?

First Encounter:

Clean, tidy, straight forward design

Blocky - stability and reliability

Easy to navigate through - menus and submenus neatly organized and categorized

Very corporate feel - backing up Interbrand’s proffesionalism

412

Disciplines include the word “client”

Misinterprete?Analytics: “We show out clients ... help them understand... give our client confidence..” - Client comes in with project. - We do the work. - We give client finished outcome.

Brand Valuation: “For our clients, it is essential ....” - Client involvement not at all defined in this process, bordering on not being involved as all

Internal Brand Engagement: “Our Internal Brand Engagement team works with clients to help...’ - Obvious that collaboration with client will be present here.

Brand Strategy: “By working closely with our clients ... ensure long term...” - Only clear mention of client being involved in any of Interbrand’s disciplines.

Not mentioning the importance of the client and their involvement in the project and the role the client holds may result to the client feeling alien-ated or unimportant, even intimidated.

Even though Interbrand’s research, analytics and branding valuation tactics are not always something the client can be closely involved in, branding is not just a business process, it is also a very personal matter for any clients company.

Effect?

DISCIPLINES

ANALYTICSHow can you make an effective decision if you don’t understand the benefits?

Our Analytics teams around the world develop the best solutions, using a combination of primary research, advanced statistics, decision science, and financial analysis, so we can define and quantify the issues related to innovation. We show our clients what factors really drive demand, and help them understand what role brand plays in mitigating risks. These insights give our clients the confidence to make the right value-creating decisions.

BRAND STRATEGYStrategy is the fine art of keeping every factor and element in perfect balance.

By working closely with our clients, our Brand Strategy team defines and puts in place the actions needed to deliver an agreed result. This will be in line with the overall business strategy behind the brand creation, and ensure the long-term, consistent implementation and management of the brand.

BRAND VALUATIONHaving an accurate measure of a brand’s value is essential to defining business strategy.

We pioneered brand valuation in 1984, understanding the im-portance of an accurate measure of a brand’s worth in business strategy.

As the first company to publicly put a value on a brand, we have seen the worth of the brand itself, far outstrip its physical assets. This makes our valuation process a uniquely valuable strategy and validation tool – recognized by businesses, academic and regula-tory bodies, and accountancy and legal practices. For our clients, it is essential for any form of investment and marketing decisions.

To date we’ve conducted several thousand valuations, giving us unrivaled breadth and depth of sector knowledge. So, an Inter-brand valuation carries ultimate market credibility.

CORPORATE DESIGNVisually a brand must do more than capture attention, it must capture your brand strategy and bring it to life.

Our Corporate Design teams create identity systems that give a visual language to analytical knowledge and strategic thinking. That way, we understand how the brand will be seen and interact-ed with, as well as the business context in which it must function. We identify and utilize every brand touchpoint – from print to environments – so that we can create a lasting and coherent brand identity system.

DIGITALDigital is more than just websites. It is mobile devices and appli-cations, interactive kiosk and installations, and full-scale interac-tive environments. We build brand experiences within a digital environment. Our capabilities and resources ensure that the digi-tal experience is a seamless and vibrant element of your brand.

DIGITAL BRAND MANAGEMENTInterbrand’s sister agency, BrandWizard, specializes in provid-ing leading brand technology; from digital brand guidelines to e-commerce and social media platforms. Working as a seamless part of the Interbrand team, BrandWizard uses technology exper-tise and solutions to bring our brand plans to life online. Web-based brand management solutions can provide your brand team, employees and agency partners with instant access to corporate identity materials, brand guidelines, packaging artwork and more, to ensure your brand is consistent across all your activities.

HEALTHIn the health industry, more than anywhere else, brands change lives.

Our specialist division, InterbrandHealth, offers all the analytical, creative, and implementation services of Interbrand, and matches this with the precise knowledge and therapeutic experience needed to effectively face the unique challenges of the health and life sciences industry.

From the proactive shaping of a market in the lead-up, to the launch of a new compound, through to the effective and efficient management of an entire franchise, we help companies create

value in their brands and brand portfolios.

INTERNAL BRAND ENGAGEMENTWhatever the brand, maximizing its real world value depends on the long-term involvement of those who work with it every day.

We know brands can’t and shouldn’t exist in a vacuum. In order for them to change behavior, they need to live in the hearts and minds of those who work for and with them. A company’s work-force is the living embodiment of its brand in action. If they are engaged and energized, they bring the brand to life and deliver differentiated experiences in their every interaction with custom-ers; creating a virtuous circle between employees, consumers and business performance. That’s how brands become genuine and positive experiences for the employees who work for them and the consumers who choose them.

Our Internal Brand Engagement team works with clients to help maximize the role and worth of their workforce in creating and managing brand value.

NAMINGThe perfect name encapsulates what the brand offers in a well-worked word that resonates with its audience.

Integral to verbal identity systems is a clear naming architecture that will sustain powerful and memorable names. By bringing together our expertise, insights, rational research, and strategy into tone of voice, we create names that carry brands to audiences in the simplest, most effective manner.

PACKAGING DESIGNPackaging is often the first and most regular contact people have with your brand. More than just a face to the brand, packaging is a ...

“When a new client walks through the doors, he becomes your new best friend. You need to understand everything about their business, the way it operates, its public perception, its history...”

Vinay MistryInterbrand Designer.

Branding Corporate Identity OR Corporate Image

Branding Corporate Identity OR Corporate Image

Branding establishes the

direction

leadership

clarity of purpose

inspiration

energy

of a company’s most important asset, its Corporate Brand

Branding Corporate Identity OR Corporate Image

Branding establishes the

direction

leadership

clarity of purpose

inspiration

energy

of a company’s most important asset, its Corporate Brand

Branding The essence, character and purpose of a company and its products

The New Client

Conducting Research(Business and market research

statisticsfinancial analysis

etc)

Strategy

Brand Idea+

Brand Ideawill lead to the identification of the

Brand Unique Components.Dressing up the figure

Step 1Step 2

Branding You

3M Post-it, 3M Accordia Golf Add It Up, Bank of America AIG LIFE, AIG AISIN Aleluya, Natural Foods ALTANA Amarok, Volkswagen Ambre Amedeo Modigliani, The Modigliani Institut American Cancer Society Apec, Associa-tion Pour l’Emploi des Cadres Applebee’s Aqualtis, Indesit Company Ascott Group Asience, Kao AT&T Atos Origin Atvio, Wal-Mart Auction, eBay Aurion, Toyota Aurubis Ausenco Aussie, Procter & Gamble Austral-ian Institute of Company Directors AWARD Bahrain Middle East Bank BALS Banca Monte dei Paschi di Siena Banco Popular Bancomat Bancomer Bank of Yokohama BanReservas Barclays Basham, Ringe y Correa Baskin-Robbins Bayer BDO Beauty’in Bing, Microsoft Bluebird BlueScope Steel BMW, BMW Group Bohemia, AnBev Boots Bosera Boursorama bpost Brand Dürer, Museum of the city of Nuremberg Bravia, Sony Bridion, Merck Brillia Cadbury Schweppes CALVO Canon Carrefour Carrefour City, Carrefour Chubu Electric Power Cinépolis Círculo de Lectores Citrovita, Votorantim City of Johannesburg congstar Costalegre, SETUJAL Covidien CSC Cube3, Nis-san Motor Company Daiwa House Group Danacol, Groupe Danone Danone Veloute Fruix, Groupe Danone Del Fuerte Delta Dental, Delta Dental Plans Association Deutsche Telekom DIA, Carrefour Disa DOW XLA, DOW Fiber So-lutions Dunkin’ Donuts Duracell, Procter & Gamble Éh. Cosmetics El Almendro, Delaviuda Group Elders Ertia, Amway Euskaltel Extra, Wrigley Fairtrade, Fairtrade Labelling Organisations Feeding America Fenoglio FNAC Fonterra Fountain House GE ecomagination, GE Gemalto Godrej Golf Santander Grand Optical, Redstar Griffin Theatre Company Grupo Peñaflor H2Oh! Holiday Inn Hotpoint-Ariston, Indesit Company Huawei, Huawei Technologies Hunt’s Organic, ConAgra Hyatt Hotels & Resorts Iberdrola, IBA iN2015, Infocomm Develop-ment Authority Insper, Ibmec São Paulo Instant Kiwi InterContinental, InterContinental Hotels Group Interes Jamnica, Agrokor Japan Brand Jurema, Brasfrigo Juventus, Juventus Football Club Kinect, Microsoft Knorr Korea Sparkling, Korea Tourism Organization Lero, Podravka Beverages LUCERNE FESTIVAL Luna Rossa, Prada Ma Dame, Jean Paul Gaultier Manitoba Mazda McDonald’s Medtronic Melbourne Theatre Company Mevalotin, MEVALOTIN, Daiichi Sankyo Mexicana Michaels MINI, BMW Group Mitsui Garden Hotel Mizuho, Miz-uho Financial Group Moiskin, Amway Molten Monsieur, Jean Paul Gaultier Montecasino Moreton Bay and Islands, Brisbane Marketing Movistar, Telefónica Multiópticas National Geographic Natuur & Milieu Nikon Nissan, Nissan Motor Company NIVEA, Beiersdorf Noscira, Grupo Zeltia Novozymes Ocado Omron, Omron Healthcare One-Sight, Luxottica Group oneworld Opera Australia Organon Anesthesia, Merck Orona OSIM, OSIM International Oxfam OXXO Pacific Brands Pacific Hydro Patynitos, Quickfood Perodua Petroc Pleon Porsche Porter Novelli PricewaterhouseCoopers Procter & Gamble Prozac, Eli Lilly Prysmian, Pirelli Punto, Fiat Quoniam, Union Investment Rabobank Raemian, Samsung RBC Dexia Investor Services Rémy Martin, Remy Martin Renfe Repsol YPF Rio Tinto Rolls-Royce, BMW Group Rotoplas Royal College of Art RSA Ryder Cup Sam’s Choice Samsung Schindler Sensis Sephora SFR SFS, Merck Shakhtar Shtokman Sigma Alimentos Singapore Mozaic SINGHA Skiset SKY Vibe, SKY TV Snowberry Sochi 2014 Stolichnaya Tafelstern Taikoo Telefónica Terra Firma, National Geographic Terranova Thai Airways, THAI Thomson Reuters Thomson Reuters Eikon, Thomson Reuters

Branding True Values