Institutional research 2-Ashleigh

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Institutional research 2 Tuesday, 1 May 2012

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Transcript of Institutional research 2-Ashleigh

Page 1: Institutional research 2-Ashleigh

Institutional research

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Tuesday, 1 May 2012

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Brief History

Aardman was founded in 1972 as a low-budget project by Peter Lord and David Sproxton, who wanted to realise their dream of producing an animated motion picture. In December 1997, Aardman and DreamWorks later DreamWorks Animation announced that their companies were teaming up to co-finance and distribute Chicken Run, Aardman's first feature film, which had already been in pre-production for a year. On October 27, 1999, Aardman and DreamWorks signed a $250 million deal to make an additional four films in an estimated next 12 years.With the deal was also announced the first project, titled The Tortoise and the Hare. Intended to be based on Aesop's fable and directed by

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Key films/creations

Chicken Run 2000. Directors: Peter Lord, Nick Park. Stars: Mel Gibson, Julia Sawalha and Phil Daniels. Chicken Run was to be Aardman Animations' first feature length production, which would be executive produced by Jake Eberts. Nick Park and Peter Lord, who run Aardman, co-directed the film,[3] while Margaret French and Jack Rosenthal scripted the film. In December 1997, it was noted that David Sproxton was to also produce. DreamWorks secured their first animated feature with the film, and they handled distribution in all territories except Europe, which Pathé handled. The two studios both

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Wallace & Gromit: The Curse of the Were-Rabbit 2005. Directors: Steve Box, Nick Park Stars: Peter Sallis, Helena Bonham Carter and Ralph Fiennes. The directors, Nick Park and Steve Box, have often referred to the film as the world's "first vegetarian horror film". Peter Sallis the voice of Wallace is joined in the film by Ralph Fiennes as Lord Victor Quartermaine, Helena Bonham Carter as Lady Campanula Tottington, Peter Kay as PC Mackintosh, Nicholas Smith as Rev. Clement Hedges, and Liz Smith as Mrs. Mulch. Keeping with the tradition of the original short films, Gromit remains silent, communicating only through body language. Park told an interviewer that after separate test screenings with British and American children, the film was altered to "tone down some of the British accents and make them speak more clearly so the American audiences could understand it all better." Park was often sent notes from DreamWorks, which irritated him. He recalled one note that Wallace's car should be trendier, which he disagreed with because he felt making things look old-fashioned made it look more ironic.

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Flushed Away 2006. Directors: David Bowers, Sam Fell. Stars: Hugh Jackman, Kate Winslet and Ian McKellen.Traditionally, Aardman have used stop-motion for their animated features, but it is very complex to render water with this technique, and using real water can damage plasticine models. It would have been very expensive to composite CGI into shots that include water, of which there are many in the movie, so they chose to make Flushed Away their first all-CGI production.[3] The characters still resemble Aardman's classic characters, as the designs were taken straight from the original plasticine models. Several techniques were employed to give the impression of stop-motion animation, such as using replacement mouths for lip-synch rather than the interpolation typically seen in computer animation.

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The Pirates! In an Adventure with Scientists 2012. In January 2012, it was reported that the latest trailer of The Pirates! attracted some very negative reactions from the leprosy community. In the trailer that was released in December, The Pirate Captain lands on a ship demanding gold, but is told by a crew member, "Afraid we don't have any gold old man, this is a leper boat. See," when his arm falls off. Lepra Health in Action and some officials from the World Health Organization, expressed that the joke shows the illness in a derogatory manner, and it "reinforces the misconceptions which leads to stigma and discrimination that prevents people from coming forward for treatment." They demanded an apology and removal of the offending scene, to which Aardman responded: "After reviewing the matter, we decided to change the scene out of respect and sensitivity for those who suffer from leprosy. The last thing anyone intended was to offend anyone...". LHA responded that it was "genuinely delighted that Aardman has decided to amend the film," while the trailer was expected to be pulled down from websites, and the theatrical version of the film has got the "leper" word replaced with "plague"

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Key Technology

Sony Pictures’ upcoming “The Pirates! Band of Misfits” still uses molding clay and traditional stop-motion animation to bring it’s characters to life, but creator Aardman Animations happily embraced a strange new technology to make those figures speak: 3D Printers. A 3D printer is much like an ordinary one, but it works in a third dimension, depositing a substance that eventually builds up layer by layer, into an object.

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Reference(s)

http://www.imdb.com

http://www.wikipedia.org

Tuesday, 1 May 2012