1. What is Instagram? Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them.

2. Who Uses Instagram? 200 m monthly users worldwide 41% of users are between 18 and 24 30% of teens think Instagram is the most important social network 49%/51% M/F

3. Using Instagram Strategically How does Instagram fit my business needs? How important are visuals to my storytelling? Is the audience appropriate for my product? Will I commit the time to follow through? What will I stop doing? Do I have enough content to have a relevant presence? Where will that content come from?

4. Setting Up an Account iTunes or Play Store Profile photo Description (this is the only place you can put a url) Hashtags

5. How to Take a Photo with Instagram Keep in mind, all photos are square Use your phones camera or save photos to your phones photo roll Crop Filters (dont over-filter) Caption Video (possible, not recommended)

6. Monitoring and Engagement Tools PhotoRepost (app) Iconosquare (.com) IFTTT (.com)

7. Hashtags Help People Find Photos Search out similar accounts Be consistent Reposting (PhotoRepost App)

8. Building an Audience Following relevant hashtags Follow influential Instagrammers, make a personal introduction Commenting on relevant photos Promotions Spread the word

9. Time Commitment Ideally, post 1-4 photos per day, depending on your audience and message 15 minutes a day finding and commenting on photos to build a community

10. Measurement Engagement is most important (comments and likes) Growth in followers Use of a hashtag (Iconosquare) No easy analytics, but adding up doesnt take too long