Instagram Basics

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How to start up and Instagram account, and best practices for building an active community there.

Transcript of Instagram Basics

  • 1. What is Instagram? Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them.
  • 2. Who Uses Instagram? 200 m monthly users worldwide 41% of users are between 18 and 24 30% of teens think Instagram is the most important social network 49%/51% M/F
  • 3. Using Instagram Strategically How does Instagram fit my business needs? How important are visuals to my storytelling? Is the audience appropriate for my product? Will I commit the time to follow through? What will I stop doing? Do I have enough content to have a relevant presence? Where will that content come from?
  • 4. Setting Up an Account iTunes or Play Store Profile photo Description (this is the only place you can put a url) Hashtags
  • 5. How to Take a Photo with Instagram Keep in mind, all photos are square Use your phones camera or save photos to your phones photo roll Crop Filters (dont over-filter) Caption Video (possible, not recommended)
  • 6. Monitoring and Engagement Tools PhotoRepost (app) Iconosquare (.com) IFTTT (.com)
  • 7. Hashtags Help People Find Photos Search out similar accounts Be consistent Reposting (PhotoRepost App)
  • 8. Building an Audience Following relevant hashtags Follow influential Instagrammers, make a personal introduction Commenting on relevant photos Promotions Spread the word
  • 9. Time Commitment Ideally, post 1-4 photos per day, depending on your audience and message 15 minutes a day finding and commenting on photos to build a community
  • 10. Measurement Engagement is most important (comments and likes) Growth in followers Use of a hashtag (Iconosquare) No easy analytics, but adding up doesnt take too long