The Basics of Instagram, Pinterest & SnapChat
Click here to load reader
-
Upload
michael-sorg -
Category
Social Media
-
view
224 -
download
3
Transcript of The Basics of Instagram, Pinterest & SnapChat
Basics of Instagram, Pinterest & SnapChat
Michael Sorg @sorgatron
Before you start
What is your story?
Visual storytelling
Behind the Scenes
On your toes
Call to action
Launched Late 2010
Photos First
Added 15 Second Video
Comments and Hearts
53% of young adults ages 18-29 (Source: Pew)
Reasons to Pick Instagram
Facebook integration
Millenials
Visual Community
Add some Visual Flair
Instagram Functions
@ Replies (Just like Twitter! But diffent)
Tag people
Location tagging
Posting
Instagram Functions
Filters
Deep settings
Tilt Shift
Video15 Sec Tech https://instagram.com/15sectech/
Charity Water https://instagram.com/p/aye_2mGhNa/
Instagram Tips
You don’t need to shoot via Instagram
You don’t NEED a filter. Use it if it HELPS.
Can you say something in 15 seconds?
Hashtags! #myevent
Links NOT clickable (But are other places!)
Instagram Samples
https://instagram.com/americans4arts/
https://instagram.com/metmuseum/
https://instagram.com/pensfoundation/
PinterestThe Internet’s Pin Board
Skews to women
Visual Pin board
Endless scrolling
Promoted Pins
42% of online women are Pinterest users, compared with just 13% of men (Source: Pew)
Language of Pinterest
Pins
Share
Hearts/Likes
Post to Facebook/Twitter
Organize Into BoardsInterests, Friends, and Aspects of your Goals.
Pinterest AnalyticsTrack your campaign
Pinterest Samples
Red Cross https://www.pinterest.com/amredcross/history/
Charity Water https://www.pinterest.com/charitywater/creative-fundraising/
Gates Foundation https://www.pinterest.com/gatesfoundation/video-favorites/
P.ink https://www.pinterest.com/personalink/boards/
SnapchatNot just for your naughty bits anymore
“71% of Snapchat’s American users fall in the 18-34 range.
45 % of Snapchat’s users are 18 to 24 years old.
(Good hunch: Snapchat’s audience skews even younger than that, since comScore’s survey ignores
everyone under the age of 18.)”
– “Here’s the Chart That Explains Why Media Companies Are Obsessed With Snapchat” ~ Recode
Snapchat
Photo/Video Sharing
Erases in 24 Hours
Direct or My Stories
Stories Are Key
String together a combination of photos/videos
Export for other platforms?
SnapChat Samples
Casey Neistat's Snap Stories https://www.youtube.com/channel/UCb8FPM22JlU-FriBrwyqoxg
DoSomething.org http://www.nonprofithub.org/social-media/dosomething-org-can-teach-snapchat/
Snapchat Tips
Really Behind the Scenes!
Doesn’t have to be perfect! It goes away anyways!
Keep it RAW and Fun!
Keep an eye on “Discover” (Big Brands now. Us soon?)
Push to Instagram? (download/repost)
InterfaceKeeping Kids Safe From Their Parents
Where am I?
sorgatron.com <-Newsletter!
These Slides & Audio!
Twitter @Sorgatron
Instagram/sorgatron
pnterest.com/sorgatron
Snapchat: Sorgatron