The Basics of Instagram, Pinterest & SnapChat

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  1. 1. Basics of Instagram, Pinterest & SnapChat Michael Sorg @sorgatron
  2. 2. Before you start What is your story? Visual storytelling Behind the Scenes On your toes Call to action
  3. 3. Instagram Launched Late 2010 Photos First Added 15 Second Video Comments and Hearts 53% of young adults ages 18-29 (Source: Pew)
  4. 4. Reasons to Pick Instagram Facebook integration Millenials Visual Community Add some Visual Flair
  5. 5. Instagram Functions @ Replies (Just like Twitter! But diffent) Tag people Location tagging Posting
  6. 6. Instagram Functions Filters Deep settings Tilt Shift
  7. 7. Video 15 Sec Tech Charity Water
  8. 8. Instagram Tips You dont need to shoot via Instagram You dont NEED a filter. Use it if it HELPS. Can you say something in 15 seconds? Hashtags! #myevent Links NOT clickable (But are other places!)
  9. 9. Instagram Samples
  10. 10. Pinterest The Internets Pin Board
  11. 11. Pinterest Skews to women Visual Pin board Endless scrolling Promoted Pins 42% of online women are Pinterest users, compared with just 13% of men (Source: Pew)
  12. 12. Language of Pinterest Pins Share Hearts/Likes Post to Facebook/Twitter
  13. 13. Organize Into Boards Interests, Friends, and Aspects of your Goals.
  14. 14. Pinterest Analytics Track your campaign
  15. 15. Pinterest Samples Red Cross Charity Water Gates Foundation
  16. 16. Snapchat Not just for your naughty bits anymore
  17. 17. 71% of Snapchats American users fall in the 18-34 range. 45 % of Snapchats users are 18 to 24 years old. (Good hunch: Snapchats audience skews even younger than that, since comScores survey ignores everyone under the age of 18.) Heres the Chart That Explains Why Media Companies Are Obsessed With Snapchat ~ Recode
  18. 18. Snapchat Photo/Video Sharing Erases in 24 Hours Direct or My Stories
  19. 19. Stories Are Key String together a combination of photos/ videos Export for other platforms?
  20. 20. SnapChat Samples Casey Neistat's Snap Stories
  21. 21. Snapchat Tips Really Behind the Scenes! Doesnt have to be perfect! It goes away anyways! Keep it RAW and Fun! Keep an eye on Discover (Big Brands now. Us soon?) Push to Instagram? (download/repost)
  22. 22. Interface Keeping Kids Safe From Their Parents
  23. 23. Where am I?