Insights from Lift10: recap
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“Connected people” Nicolas Nova June 16, 2010 INSIGHTS FROM LIFT10
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My recap of the presentation at Lift10 in Geneva
Transcript of Insights from Lift10: recap
“Connected people”
Nicolas Nova June 16, 2010
INSIGHTS FROM LIFT10
Digital generations?
Cultural differences?
Politics and activism
Connected people
The renewal of “old media”
CommunitiesOn-line participation
Privacy and personal
data
So what?
Privacy and personal data
Privacy paradox
Gap btw promoters of “post-privacy” and practices
Privacy and personal data
We’re not naive very long
Playful exploration of our multiple identities
This flexibility is difficult to embed on SNS
90%follow/view
10% comment/rate/...
1% active participation
On-line participation
On-line participation
The good side of slackers: micro-contributions
Slacktivism won’t lead to social change
On-line communities
Platforms are often undertermined
Co-evolution over time
Because of user practices, media industry changes, business model, website architecture
42%
50%
8%
Traditional Media ContentUser-Created ContentUncertain
“The two youtube”
Politics and activism
From protestation to structured participation
Politics and activism
New platforms for coordinating action efficiently
Politics and activism
Growing importance of (open) data
The renewal of “old media”
Editorial process based on algorithm (popularity, recency, SNS analysis)
The renewal of “old media”
1.Silent mode. Less distractions.2.Clearly defined beginning and end.3.Designed for the screen.4. Advertising as content.
Some design principles (Bonnier)
The renewal of “old media”
Great mashup: TV+new media content
Digital processes in mainstream content
New media agencies at the forefront
Digital generations?
1982 1999 2006
No empirical evidences - a flawed concept
What has changed: attention location, cost, impatience
Increasing participation of older generations
Cultural differences
Cultural differences
How will technology look on the day it was re-invented by the Chinese to fit their own needs?
So what?
What has changed? Critical mass of participant in on-line communities, stabilization of practices
It took 20 years (as usual with tech innovations)
Gap between expectations and what we have
The future is about taking these lessons into account for web/mobile/ubicomp
