Case study

Giorgio SironiNEST project

Alta Scuola Politecnica 7th cycle

Insegnalo

Description

Social environment for multimedia courses Guides for realizing video tutorials Fruition of courses Social network for users

Private initiative Target

General public Content creators

Homepage

Homepage

Different steps of interaction Watching and sharing content Creation of video tutorials Designing of online courses

Interactions increasing in amount of activity But starting from simple steps like joining the

network

Content creation guides

Content creation guides

Oriented to content creators Support for different platforms and tools

Moodle Adobe Screenr Prezi SCORM standard Webinars

Social network

Social network

Informal discovery of content Standard tools

Newsfeed Customization for each user

Profile Friendships

Symmetric model Groups

Example of tool: groups

Example of tool: groups

Features Sortable newsfeed Memberships Organized discussions

Requires network effects to be usable

Example of course

Example of course

Example of course

Inclusion of web-based content YouTube Prezi

Standard navigation Custom license (e.g. Creative Commons vs.

commercial) Tools dedicated to a single course

Glossary Forum Wiki

Business model

Fees from courses subscriptions Courses with commercial licenses Targeting the users vs. targeting the creators Network effects

As the number of users increases As the number of courses increases

Possibly advertising based

Conclusions

Private initiative, yet to be monetized Take-aways

A single platform to connect supply and demand, but only works at a large scale

Social tools are becoming a commodity Support guides for content creators is a

differentiator How to use the platform How to use production tools (e.g. video editing)