Case study
Giorgio SironiNEST project
Alta Scuola Politecnica 7th cycle
Insegnalo
Description
Social environment for multimedia courses Guides for realizing video tutorials Fruition of courses Social network for users
Private initiative Target
General public Content creators
Homepage
Homepage
Different steps of interaction Watching and sharing content Creation of video tutorials Designing of online courses
Interactions increasing in amount of activity But starting from simple steps like joining the
network
Content creation guides
Content creation guides
Oriented to content creators Support for different platforms and tools
Moodle Adobe Screenr Prezi SCORM standard Webinars
Social network
Social network
Informal discovery of content Standard tools
Newsfeed Customization for each user
Profile Friendships
Symmetric model Groups
Example of tool: groups
Example of tool: groups
Features Sortable newsfeed Memberships Organized discussions
Requires network effects to be usable
Example of course
Example of course
Example of course
Inclusion of web-based content YouTube Prezi
Standard navigation Custom license (e.g. Creative Commons vs.
commercial) Tools dedicated to a single course
Glossary Forum Wiki
Business model
Fees from courses subscriptions Courses with commercial licenses Targeting the users vs. targeting the creators Network effects
As the number of users increases As the number of courses increases
Possibly advertising based
Conclusions
Private initiative, yet to be monetized Take-aways
A single platform to connect supply and demand, but only works at a large scale
Social tools are becoming a commodity Support guides for content creators is a
differentiator How to use the platform How to use production tools (e.g. video editing)
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