Innovative product 2013
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Transcript of Innovative product 2013
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A
Presentation on
Oxy-Bicycle
-:Prepared By:-
Shyam Mehta
Punit Bijwani
Kaushal Buddh
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BICYCLE INDUSTRY
Bicycle were introduced in 19th century. Now there are one billion bicycles all
over the world which is twice the no. of automobiles.
India is 2nd largest manufacturer of bicycles.
It manufactures around 12.5 million bicycles every year.
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EXISTING BICYCLES
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Target Market
Health Conscious
Exercise oriented
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1. HEALTH METER Display
1. Speed
2. Heart-rate
3. Calories Burned
4. Time
5. Distance travelled
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2. HANDLE Adjustable handle according to height for preventing back pain.
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3. OXYGEN MASK
People need more oxygen while exercising.
So, there is a oxygen bottle with the mask in the bicycle.
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4. MOBILE CHARGER
A charger
A holder
A dynamo
10 min. charging gives
30 min. talk time.
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4. MOBILE CHARGER
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5. EXERCISING STAND A strong main stand will be attached so that it
will be used only for exercise when not used for travelling.
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SWOT ANALYS Strength
Multiple Benefits Health Conscious A life line Adjustable Handle Cycle For all type of agesFirst Mover Advantage
WeaknessNot easily replacableUseful only when in
use
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Opportunity
Cater to new
market
people are
becoming Health
conscious
Threat
Young generation
does not like to ride
Threat of new
competition
Fitness Cycle
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Feasibility Analysis Health Conscious People are increasing
Advantage of knowing heart beat rate
Advantage of knowing distance travelled
Preventing Back pain
fresh air
Mobile Charging Facility
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