Innovation Edge Cape Peninsular 2016 v2
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Transcript of Innovation Edge Cape Peninsular 2016 v2
Innovation Edge
Professor Ashley Hall
Innovation Design Engineering – Cape Peninsular University Cape Town
Royal College of Art & IDE
Hyde Park Royal College of Art
Imperial College London
Royal Albert Hall Royal College of Music
Natural History Museum Science Museum
Victoria and Albert Museum
Helen Hamlyn, Innovation RCA
1851 Commission
Our local partners in ‘Albertopolis’
Animation Architecture Ceramics & Glass Communication Art & Design Conservation Critical & Historical Studies Critical Writing in Art & Design Curating Contemporary Art Design Interactions Design Products Fashion Menswear Fashion Womenswear Global Innovation Design Goldsmithing, Silversmithing, Metalwork & Jewellery History of Design Information Experience Design Innovation Design Engineering Painting Photography Printmaking Sculpture Service Design Textiles Vehicle Design
24 Masters & MPhil/PhD RCA programmes All postgraduate
1340 students School of Design 6 Masters & PhD programmes
RCA Postgraduate education
Furniture: James Dyson DC06
DP: Thomas Heatherwick’s New London Bus
IDE: Duncan Kerr and Apple
VD: Ian Callum’s New Jaguar Design
School of design graduates
Bringing together staff and students from over 20 countries and disciplines to work with commercial partners on cutting edge design and research projects
Interdisciplinary Design at the RCA
…withDiplomatdesigningfurnitureandproductsforover15years…
…toinnova:vesea:ngstructures…
...from future aircraft cabins for Airbus in 2030…
…publishedinpapers,bookchaptersandeditedbooks…
IDE: 36 Years 1980-2016
Partnership with
i Cross-disciplinary
30 years ago
Teaching design to engineers
tInter-disciplinary
10 years ago
Design engineeing
mTrans-disciplinary
2-3 years ago
Multiple disciplines
Evolution of the IDE department
27 Countries
96 Students MA & PhD
Austria / Belgium / China / Chile /Denmark / Ecuador / France / Germany / Greece / Hungary /India / Iran / Japan / Mexico / Netherlands / New Zealand / Norway/ Pakistan/ Poland / Russia /South Africa / South Korea / Sweden / Taiwan / Thailand / United Kingdom /United States
Cultural Diversity
STUDENT BACKGROUNDS 2014: 27 countries and over 15 disciplines
Disciplinary Diversity
Teaching design led innovation
Diverse Intakes
INTRO DMI EXP DE SUPERFORM
SOLO MAJOR
GIZMO I’LL TAKE NINE GOGLOBAL
IDE1 PROGRAMME
PLUS: CHS + WEDNESDAY PM LECTURES
GROUP PROJECT
SOLO
GROUP PROJECT
SOLO
IDE2 PROGRAMME
PLUS: WEDNESDAY PM LECTURES
ACROSS RCA
CHS EXAMS COMMERCIAL
I’ll Take 9
350 Million iPods sales to end 2012 take up 2.5km x 1km x 0.35km
1.8 tons of raw materials per PC
I’LL TAKE NINE
I’ll Take 9
Ashok Door Wedge
I’ll Take 9
Volkswagen Toilet Brush
I’ll Take 9
Leica Scissors
I’LL TAKE 144
GIZMO
GIZMO
DMI Disruptive Market Innovation
PROTOTYPING
PROTOTYPING
Morph Folding Wheels
Luc Fusaro: Olympic 100m running shoe
Luc Fusaro: Olympic 100m running shoe prototyping
Luc Fusaro | Designed to Win | 5
LIST OF CONTENTS
Executive summaryStatement of originalityAknowledgements
Introduction Context Project brief Motivations
Preliminary research Quest for speed Infrastructures Race conditions Equipment Concept generation
Core research Key insight User research - The white flash of lightning User research - National & Elite athletes Market analysis Customization Material Exploration Additive manufacturing
379
11131517
192123252729
3133353739414345
Please turn
Luc Fusaro | Designed to Win | 43
MATERIAL EXPLORATIONFIRST OPPORTUNITIES FOR CUSTOMIZATION
In parallel of the market analysis and user research I was doing, I started experimenting with materials in order to find opportunities for customization.The first thing to do was to get a standard sole and try to vary its stiffness by changing its material composition.Pr. Iannucci at the department of material at Imperial College has previously investigate carbonanotubes in collaboration with Adidas. He encouraged me to explore with fibber glass, carbon fibber, cured laminated glass and resins.
The simplest way to get a sole was to cast an existing one. As the shoe used was still needed for further experiments, the sole and upper could not be separated, an alternative route was then followed. The thickness was determined using a plastic part that has been vacuum formed to produce the upper part of the mould. The first parts produced by casting were made out of polyurethane resin. It appears that the mechanical properties of the resin are not very suitable for sprinting. The plate is stiff enough but more fragile than current soles.
Casting processes have been fully experimented using silicone rubber, ceramic clay and plaster and thus part of the initial learning objectives has been fulfilled.LEFT
Results of different experiments of casting and material exploration
EXP Experimental Design Innovation
Toki, Chris P, T-Paul, David - Zeus
Experimental production with robotic folding
Experimental skin safe conductive materials
Sarat Babu - Microkinetics Experimental microkinetic materials
Experimental sense enhancement
IDE Businesses
Mark Sanders: Strida folding Bike
Omlette: Chicken coops
Bare: Skin safe conductive ink Kranium: Cardboard bike helmet
…I want to be a designer who’s not been designed… IDE 2012 Entrance exam candidate
GoGlobal Project 2005 China Product Urbanisation 2006 -7 Thailand Massclusivity 2007 China Post consumerism 2008 Japan Future of Food 2009 Ghana eArtisans 2010 China Rural-Urban 2011 India Craftology 2012 Korea Social city software 2013 Australia Sports Innovation 2014 Israel-Palestine Peace of Design 2015 Russia City sustainability 2016 South Africa Design at bottom of pyramid
GoGlobal Israel-Palestine 2014
Peace of DesignIDE + Shenkar College of Engineering and Design
Partners: Ehete, Parent’s Cirlce, BASR, Ahoti, Kibbutz Harduf, Uhm El Fahem, Al Basma, Husan School, Lakiya
West Bank– Parents Circle Embroiderers
Experience
Uhm El Fahem – Arabic Ceramics
Mapping the value chain
Cultural Transfer
Liberating differences
• Rehnberger’scarcopyingprojectexploringamethodofillustra:ngculturaldifferences
• OriginalsrightandcopiesmadeinThailandontheleJ
Translocated making
Secret design by Cairn Young
Translocated making in 3 cultures: Lobe (Ghana) Ironman (UK) Copperking (India)
...to studying cultural influences in design collaborations…
Ques:ons
http://rca.academia.edu/AshleyHall/About