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‘Improving how people experience the world’

DIGITAL FIRST

TO CREATE A WORLD CLASS DIGITAL BUSINESS

PURPOSE

AT THE HEART OF THE DIGITAL FIRST STORY ISTHE NOTION THAT A BETTER EQUIPPED AND

CARED-FOR EMPLOYEE WILL BETTERSERVE OUR CUSTOMERS

DIGITALFIRST

WORK LIFE

EMPLOYEE CUSTOMER

CONNECTION EMPLOYEES PLACE PLAY COMMUNICATION TIME RECHARGE

DIGITALFIRST

RE-CHARGE

RE-CHARGE

RE-CHARGE(SOLAR CHARGED BAND)

RE-CHARGE(SOLAR CHARGED BAND)

• RE-CHARGED• HEART RATE• BLOOD PRESSURE• TEMPERATURE• MOOD

WORK

LIFE

CONNECTED

BAND 1 SPACE

BAND 1 SPACE

UNIFIED HUB PLATFORM

5People onyour floorride therebikes toand fromwork likeyou do.Connect >

AUSTRALIAN DIGITALINNOVATION SUMMITLIVE NOW >20OCT

TH

HI KATE

David Thodey Chief Executive Officer Telstra at

2015 AUSTRALIANDIGITAL SUMMIT200115

LIVE NOW

Special Guest SpeakerElon Musk | SPACE-X Founder + CEO

HI KATE

INNOVATION

THE MECHANISM

THE MECHANISM

INNOVATION FACTORYINTRAPRENEURSHIP – RAPRENEUR&D CROWD SOURCING –ROWD SOINNOVATION CULTUREON CULTU

EMPLOYEE

CROWD SOURCE

EVALUATE

REWARD FILTER

X

PL>YOLD / NEW /

REC

UN-LOCK.ME

TONE OF VOICE DOC

DESIGNASSETS/LOANS

LANGUAGEPLAYBOOK

EMAILFOOTER

PPTTEMPLATE

BRANDGUIDELINES

IT CVP+

EVP

TELL THE IT STORY CONSISTENTLYThe outcome is a toolkit of consitent assets that will work hard for the entire IT team.to Simplicity + Consistency

PRESENTERGUIDELINES

BELONG™ BRAND GUIDELINES_V1 ©2013

TONE OF VOICE / BRAND LANGUAGE

COMMUNITY.

This is at the heart of what makes Belong different from every other broadband provider. It is the first chance that customers can participate with a brand in helping shape the offer and services. It is about nurturing neighbourhoods and helping it’s residents connect, online and in the real world. We should encourage sharing, the local businesses, the parks and schools. Our vision that Belong becomes owned by the neighbourhoods we operate in. In this sense, we need to be the champion for local activities.

SIMPLICITY.

This should be self-evident. Don’t complicate things. But do acknowledge that some people like detail; so always make sure there’s a path or link to further information. Simple also eludes to easy. This is not about dumbing down so be careful not to be condescending. Many of our customers are technically quite savvy.

EASY.

This is as much about experience as tone of voice. But like simplicity, we should always make things easy for customers to do and understand. Easy is also an attitude. We can be easygoing but never slack. Simple but never stupid. It’s Easy. Approachable but never corporate. Friendly but never intimate.

GOOD.

Good is more than product delivery or performance. It’s about being good people. Whenever we have the chance to help, we should. Good is about value. It’s not being cheap. We know for a fact if customers have a good experience then cost doesn’t become an issue. We should be a beacon of good in the community. Customers have the chance to post all the good stuff in their neighbourhood & so our brand should support that.

CVP / ESSENCEBELONG.

CVP

IT FEELS GOOD TO BELONG

Talks to the human truth of belonging

We make it easy to Belong

ESSENCE

THIS IS MY NETWORK

THIS IS MY NEIGHBOURHOOD

BE PART OF IT