Glen Barry Branding Case Studies MELB/LDN/NY/SYD
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GLEN BARRY 18YRS GLOBAL BRANDING EXPERIENCE SYD/NY/LDN
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Transcript of Glen Barry Branding Case Studies MELB/LDN/NY/SYD
GLEN BARRY
18YRS GLOBAL BRANDINGEXPERIENCE
SYD/NY/LDN
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DIGITAL FIRST
DIGITALFIRST
DIGITALFIRSTDIGITALFIRST DIGITALFIRST
DIGITALFIRST
INNOVATION FACTORYINTRAPRENEURSHIP – RAPRENEUR&D CROWD SOURCING –ROWD SOINNOVATION CULTUREON CULTU
EMPLOYEE
CROWD SOURCE
EVALUATE
REWARD FILTER
RE-CHARGE(SOLAR CHARGED BAND)
• RE-CHARGED• HEART RATE• BLOOD PRESSURE• TEMPERATURE• MOOD
CONNECTION EMPLOYEES PLACE PLAY COMMUNICATION TIME RECHARGE
BELONG™ BRAND GUIDELINES_V1 ©2013
TONE OF VOICE / BRAND LANGUAGE
COMMUNITY.
This is at the heart of what makes Belong different from every other broadband provider. It is the first chance that customers can participate with a brand in helping shape the offer and services. It is about nurturing neighbourhoods and helping it’s residents connect, online and in the real world. We should encourage sharing, the local businesses, the parks and schools. Our vision that Belong becomes owned by the neighbourhoods we operate in. In this sense, we need to be the champion for local activities.
SIMPLICITY.
This should be self-evident. Don’t complicate things. But do acknowledge that some people like detail; so always make sure there’s a path or link to further information. Simple also eludes to easy. This is not about dumbing down so be careful not to be condescending. Many of our customers are technically quite savvy.
EASY.
This is as much about experience as tone of voice. But like simplicity, we should always make things easy for customers to do and understand. Easy is also an attitude. We can be easygoing but never slack. Simple but never stupid. It’s Easy. Approachable but never corporate. Friendly but never intimate.
GOOD.
Good is more than product delivery or performance. It’s about being good people. Whenever we have the chance to help, we should. Good is about value. It’s not being cheap. We know for a fact if customers have a good experience then cost doesn’t become an issue. We should be a beacon of good in the community. Customers have the chance to post all the good stuff in their neighbourhood & so our brand should support that.
‘Improving how people experience the world’
