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InfographerAgency

Infographer

InfographicsInforma/ondesign

Dataandknowledgevisualiza/on

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InfographerWhatInfographicsisThesynonymtoinformationdesign

Itoutlinestheareaencompassing2different

professionalskills:

1.Informa/onunderstanding;2.Abilitytotransferunderstandingtoapicture.

Whatcandeliverthemessagebeerthatwords?

Picture!

Visualiza/onisusedbyeveryone,whoaimstocommunicate

importantfactstotheaudience:

Journalists;

Scien/sts; Managers,businessowners,interpreters; Poli/cians.

Visualsupportisespeciallyimportantatexplainingcomplicatedtechnicalprocesses,nonevidentphenomena's,

various

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InfographerToevokeinterest,curiosityandmakethe

audienceexamineyourmessage

Effec/velyappliedin:

Magazinesasvisualadd-ontoanar/cle,orthewholesubs/tutetothetext;

Distanteduca/on(e-learning),andatallcaseswhenyouraudienceisnotsiRnginfrontofyou;

Adver/singandmarke/ngtogetpeoplesaen/onandariseinteresttoyourproductpurchase.Last2

yearstheinfographytechniqueissuccessfullyused

forviralcampaigns.

Toexplainalongchainofcircumstances,

complicatedprocessorinterdependencyin

factsEffec/velyusedby:

Consultantstodescribeprocessesincompanies; Scien/ststoexplaintheirfindingsandresearchresults;

Everyonewhoneedsvisualfacilita/onforalonglogicaltheory.

1

2

Usagecases

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InfographerTodrawthea@enonEffec/velyusedin:

Poli/calspeeches; Massmediatohighlightthemostnewsandexplainfactstoanaudiencenewtosubject;

Inpressreleasestomakethemdifferent,memorableandunderstandableatfirstglance.

TotrackcompanyperformanceImplementedin:

Businessmanagement,tocreatereportsforstakeholders,dashboardswithcompanykeyperformance

indicatorsandac/onableitems,whichcanbeused

byownersandallmanagers.

3

4

Moreusagecases

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Infographer

Infograph

y

works!

Itpaysbackproved!

Mar/nJ.Eppler(Mediaandcommunica/onsmanagementUniversityofSt.Gallen)

conductedanexperimentin2010:

TheofficialBMWstrategywasanalyzedandreworkeditin3differentways.

Tounderstandwhichvariantdeliversbeer,theypresented

thevisualsto3non-interlinkinggroupsofMBAstudents.

Thevariants2&3havegothigherscoreson:

1. Aen/on;2. Commitment;3. Informa/onmemorability;4. Speakerhasbeenrankedhigherforhispresenta/onskills

(whilethetextheannouncedwasthesameinall3cases).

1.RegulartextBulletsinPowerPoint

2.MetaphorMountainandtheway

tothetop

3.RoadMapBlocksandmainpointto

reach

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Infographerussia-basedagencyInfographerisspecializingincrea/veinforma/ongraphicsandinforma/ondesign.

Havingstrongscienficandanalycalbackground,weusedesignandkeyperceponprincipals

toenrichinformaoncontentandmakeitmoreaccessible.

Ourprofessionalexperienceallowustodeliverbesttailoredworkingsolu/onstoourClients;Weprac/cediversestylesofmoderndesignanduseallrangeoftechnicalsolu/ons(sta/cprints,3Ddesign,interac/veweb-sites,interfaces,applica/ons,videoandanima/on).

TheInfographerteam

IrinaDobrova

Bloginfographer.rucreatorandOwner

Experience:Seniorconsumerandmarketinsight

managerininterna/onalFMCGcompanyUnilever.StudentofBri/shHighSchoolof

Design.

Leadsprojectsrelatedtomarke/ng,sta/s/c

analysisanddatavisualiza/on.

MaxGorbachevskiy

ProjectTechnicalDirector&Co-owner

Experience:strategicmanagementconsultant,

projectmanager,expertinconsumerloyaltyprograms,foundedseveralinternetprojects.

Leadsprojectsrelatedtotechnicalillustra/on,

interac/veapplica/ons,interface-usabilityprojects.

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InfographerOurservicesDataanalysis,Business

Intelligence

The coreof our service.Westartwithcase inves/ga/on,datamining,proper ideaand

insightgenera/on,puRngthebeau/fulnessoftheimagesinthesecondplace.

Schemes We develop diagrams and schemes, reflec/ng organiza/onal structures, complextransforma/onprocesses.

Informaon

visualizaon

Beau/ful images, full of data, enrichedby informa/on content. Such images create the

interestandwillingnesstounderstand.ightvisualmetaphorsandanalogybringemo/onstothedrydata.

3Dobjectsand

processesvisualizaon

Wetakeacomplexprocessobject,cutintopieces,andnicelywrapitwiththetasty3D

design.

Journaliscandnews

infographics

Alotofinteres/ngthingsandeventshappenintheworldeverydaywedopromptnews

infographics,likeOlympicgamesresultsenvisioning,orshowtothepublicBPoilexposure

catastrophicconsequences.

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InfographerOurservices(continued)Corporateinfographic

guidesdevelopment

Wedevelopinfographiciden/ty:standardsandguidelinesofchartsusage,colorcoding,

iconsandother informa/onelements everything thatwouldhelp your teamuse at

dailyjobjusteasily.

Interfaceand

applicaonsdesign

Windows,Mac,iPhone,iPad,WindowsMobile,Androidandother.Easeofuseandfancy

look&feel.

Dashboards

TheDashboard is yourmanagementpanel.Wehave right skills toanalyzea clients

informa/onandcreateproperdashlayouts.Ourdashboardsdeservetobeusedeveryday

bymanagersofalllevels.Besidesgraphicalsolu/on,wearereadytoprovidetechnical

implementa/onservice.

eLearning

Wepresentinforma/on inan interes/ngway,bringings/mulitoeduca/on.Tradi/onal

educa/onisnotableanymoretograbteenagersaen/oninourmodernworld,thats

whynewsolu/onsarejustin/me.

Videoandanimaon Video,fullofinfographics:corporatefilm,ore.g.afilmaboutyourconsumersMainfactsin10minutes.Wecooperatewithprofessionaleditorsandoperators.

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InfographerProjectdescripon:Visualiza/onofcomplexmul/-stepoilwellscleaningprocess

Client:NovasEnergyServices

Objecves:Illustratehowtheequipmentworksindifferenttypesofwells;Create3Dmodelofthedeviceandcleaningprocessstages;Drawaen/ontothehighincreaseofproduc/onaerwards.Sourcedata:Oralinterviewswithspecialists,photos

Portfolio//NOVASES

Presenta=on;Exhibi=onmaterials

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InfographerProjectdescripon:GeneralreportonInfla/onratesinussiain2009for13goodscategories

Client:ussianMinistryofEconomicDevelopment

Objecves:Analyzerawdata,proposegeneralstructureandcreateunifiedgraphicformat;Makethereportself-explanatoryandeasytoread,whilekeepinginmindthelimitsarisingfromthetradi/onalstyleofgovernmentreports.Sourcedata:Excelsheetswithcalcula/onswocharts+textofthereport.

Portfolio//MinistryofEconomy

Booklet(32pages,withcover)Custom 3-page layout used

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InfographerProjectdescripon:Depictprogramobjec/ves,stepsandoutputsvisualiza/on.(42slides)

Client:SamararegionGovernment.

Objecves:Showthewholeprocessfromresourcesgenera/ontotransporta/on&consump/on,indica/nglossesandareasforimprovement;

Makeanaccentonwas/ngmoneyandresources,anditminimiza/onpossibili/esin2011-2020programproposal.

Sourcedata:

HugeExcelsheetwithbusinessmodelwocharts+interviewwithspecialists.

Portfolio//AdministrationofSamararegionEnergysavingprogram

Presenta=on(42pages)

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InfographerProjectdescripon:Statuseport\DashMonitorofGovernmentITprojectsexecu/onprocessinussia

Client:StateCompanyInformExper/zathePresidentofussiaAdministra/onOffice

Objecves:Understanddeeplythewholemechanismofmonitoring.Checkdataavailability&combinethevaguesetofdiversereports(fromeveryregion)intosingleKPIssystem;

VisualizestatusofallITProjectsinacomprehensiveconciselayout;Createinterac/veonlineDashboardwithautoma/callyupdatedinforma/on.Sourcedata:

HugeWordfilewithstrategy+setofpaper-basedreporttemplates

Portfolio//ITDashBoard

OnlineDashboard(5typicalpageslayouts)

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InfographerPeojectdescripon:Layoutanddesignforintranet-basedopera/onsmanagementsystem(9screens)

Client:MALINAloyaltyprogram

Objecves:Formalizethekeybusinessprocessesrelatedtothisareaofcompanysac/vity,createthetechnicalrequirementsdescrip/on;

Createeasyanddaily-usage-encouraginginterfacesformanager,fordirector;Offeraddi/onalfunc/onstoincreasetheusabilityoftheoverallsystem.

Sourcedata:

Interviewswithmanagersdirectors;

9screenlayouts

Portfolio//malina.ru

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InfographerProjectdescripon:Eventinfographicsfornewlinesmagazines(2images).

Event:heatinMoscowduringsummer2010.

Client:infographerin-houseproject.

Objecves:ToprovideASAP360-degree-widedescrip/onoftheseveresitua/onintheclimateofussiathefiresitua/onthroughoutussianforests;

Toillustrateallthe28temperaturerecordsinMoscow;Outlinereasonsofanomaly;consequences(money,health,ussianeconomy,etc);Incorporate2dozensofdatatypesintoonesheet.Sourcedata:Allavailablenewsfeeds

Portfolio//in-house

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InfographerPortfolio//OtherProject:infographicstyleresume.

Client:infographerin-houseproject.

Project:Calendarofmedicalevents,showingac/vi/esconcentra/on.

Client:ussianMedicalAssocia/on.

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InfographerAlgorithmweuseatwork

Invisibleprocess,usuallydoesnot

existinthetradi/onaldesign

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Infographer

www.infographer.ruOnourblogyoucanfindexamples,inspira=on,ar=cles

andtheoryofvisualiza=on,newsofinfographicindustry.

IrinaDobrova

dioinfographer.ru

+79161427746

MaxGorbachevskiy

maxinfographer.ru

+79166729329

Contactdetails