1

Industry updates on key mobile trendsWEEK ENDING 1/11/2013

Mobile Trends

U.S. mobile commerce sales hit $24.66 billion in 2012, up 81% from $13.63 billion in 2011, eMarketer says. eMarketer counts sales made on smartphones, tablets and other mobile devices such as Apple Inc.’s iPod Touch. It excludes travel and ticket sales.

– U.S. m-commerce sales will rise 55.7% to $38.40 billion in 2013, 35.8% to $52.17 billion in 2014, 30.9% to $68.29 billion in 2015, and 27.2% to $86.86 billion in 2016, eMarketer forecasts.

– Retail sales on smartphones and tablets accounted for 7% of U.S. e-commerce sales in 2011 and 11% in 2012. They will represent 15% of e-commerce sales in 2013, 18% in 2014, 21% in 2015 and 24% in 2016, the research firm predicts.

Although moms may regulate cell phone use for their kids, they definitely love spending one-on-one time with their own smartphones, according to BabyBump. BabyBump reports:

– 93% of moms spent more time shopping on their cell phone in 2012 than in 2011, while 34% did more than half their shopping from their mobile device last year.

– When it comes to what they bought, moms relied heavily on input and recommendations from other moms (58%).

– 60% of mobile moms use retailer apps to decide what to buy.

2

TOP MOBILE & TABLET ACTIVITY –WEEK ENDING 1/11/2013

Mobile Trends (cont.)

Tablet uptake has exploded, with the number of tablet users in the US more than doubling between 2011 and 2012, according to eMarketer. Here are several key trends to note:

– Tablets are on their way to becoming ubiquitous. By 2016, 47% of people in the US, or more than half of US internet users, will use a tablet.

– Tablets have moved past the early adopter group and been embraced by mainstream consumers. Apple’s iPad continues to attract users, while low-end tablets from Google, Amazon and Microsoft have expanded the tablet user base even wider.

– The iPad will continue to dominate in tablet usage. However, tablet users’ most common go-to device brand will lose share through 2016 as customers flock to comparable, less expensive tablets from Amazon, Google and Microsoft.

– As tablet prices continue to fall, tablet users will become more diverse. Women and young adults, who have adopted tablets more slowly than other groups, will be more apt to purchase tablets when offered at lower prices.

– The rise of tablet users is expected to hinder the growth of US ereader users. As tablet prices fall, tablets’ multifunctionality is expected to greatly appeal to potential ereader users.

3

TOP MOBILE & TABLET ACTIVITY –WEEK ENDING 1/11/2013