Indie and Experimental

“It Smells Like Teen Spirit”

• 1991, Nirvana

• Dir. Samuel Bayer, 1st MV

– Blind Melon “No Rain”

• Set tear down at end

• $30-$50K

• Helped expand MTV's market

• 2 VMAs

“Kids”

• 2009, MGMT

• Dir. Ray Tintori

– “Time to Pretend” and “Electric Feel”

– The Killers, Cool Kids

• Social corruption

• Beavis and Butthead

• 2007 fan version

“The Greeks”

• 2011, Is Tropical

• Dir. Megaforce

• Cadbury Dancing Clothes

“Lemonade”

• 2010, CocoRosie

• Dir. Emma Freeman

– “The Gallows”

“Here it Goes Again”

• 2006, OK Go

• Dir./Choreo Trish Sie, OK Go

• One shot

• 17 Takes

• Performed choreography at 2006 VMAs

• Viral

“The Too Shall Pass”

• 2010, OK Go

• Dir. James Frost

• Rube Goldberg inspired

• $90K

• One shot

• 60 takes

“White Knuckles”

• 2010, OK Go

• Dir. Trish Sie, OK Go

• Shot in Corvallis, OR

• One Shot

• IKEA props

• 12 trained animals

• 124 takes

“Born Free”

• 2010, MIA

• Dir. Romain Gavras

• Red head genocide

• Political/social critique

• Controversy

“The Suburbs”

• 2010, Arcade Fire

• Dir. Spike Jonze