Increasing hotel's profits by using Business Intelligence
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Increasing Hotel’s profits By Using Business Intelligence
Transcript of Increasing hotel's profits by using Business Intelligence
Increasing Hotel’s profits
By Using Business Intelligence
Business Intelligence for small hotels
A set of technologies and processes that use data to analyze and understand business performance (Davenport & Harris, 2007)
What is Business Intelligence?
Business information and business analyses within the context of key business processes that lead to decisions and actions that result in improved business performance (Williams & Williams, 2007)
BI turns data into Information & Knowledge
Data
Information
Knowledge
Collecting
Organizing
Summarizing
Analyzing
Synthesizing
Decision Making
BI
PMS
All income sources displayed –
Regardless of their significance
Table must be accessed created
every time to view data
Table is limited for specific
selected dates. New selection
(filter) required for different
dates.
DATA Produced in PMS
Example: Income sources
Processes data & becomes decision making tool
הכנסה 2014מקורות
HRSAgodaסדנאות
Focus: only 10 leading income sources
displayed (using 20/80 rule)
Gauges show % of leading sources in
overall income
3 years comparison
Combination of charts and figures
suitable for quick information digestion
Sorting focused data by annual, Year-to
Date and forecast
Effect of marketing cost on income,
average order etc., on each source
Chart by subject: Income, reservation..
Enables 3 Types of decision making:
Operational
Marketing
Business
Operational Decisions:
Weekly forecast of occupancy, income, rooms, guests, meals, arrival, stay over….
Marketing decisions:Which sources to focus, how much to invest in marketing in source, supporting information
for negotiation with source
Business Decisions:
Change hotel rates by room type, Investing in rooms by type, replacing rooms type based on 3
year’s results…
Subjects covered in
▪ Control panel: main yearly, Year-to Date and forecast information, actual Vs. goals
▪ Occupancy: Rooms & dorms by month
▪ Income: Rooms, dorms and departments
▪ Income sources: Main income sources, reservations
▪ Agents: Main agents’ income reservations
▪ Rooms (Dorms): Income, average room rate by month
▪ Countries: Main countries, tourists and local
▪ RevPar: Income by room and month
▪ Weekly forecast: Income, occupancy, guests, arrivals, stay over departures, various meals
▪ Goal settings: Income and occupancy
▪ Expenses: Marketing commissions
Benefits
▪ Informed decisions: Information Vs, gut feeling
▪ Quick and accurate business answers.
▪ Improving response time to events
▪ Lowering risk factor: receiving alerts in time for developing risk situation
▪ Analyze customer preferences. What they really want
▪ Time saving
▪ Perspective: where is your business now and where it goes
▪ Tools for negotiation with suppliers
▪ Improving marketing
▪ Help in setting prices
For more information…
PMS providers who want to provide BI for their customers, or Hotel’s owners who want to use Please email to:
