Inbound: Marketing People Will Love
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Transcript of Inbound: Marketing People Will Love
maximizedigitalmedia.com | 863-606-5994
INBOUND MARKETING PRESENTATION
Presented by Chrissanne Long Maximize Digital Media
5/16/2014
maximizedigitalmedia.com | 863-606-5994
INBOUND METHODOLOGY THE INBOUND METHODOLOGY
maximizedigitalmedia.com | 863-606-5994
maximizedigitalmedia.com | 863-606-5994
BASICS OF INBOUND MARKETING ! Different people = Different
marketing strategies.
! Defined goals make measuring outcomes possible.
! Align content with customers’ interests.
! Create content that will continue to bring relevant traffic.
maximizedigitalmedia.com | 863-606-5994
“SOLVE FOR PEOPLE ” -DHARMESH SHAH
They are more than a “Target audience” Your prospects are people, create marketing people will love.
maximizedigitalmedia.com | 863-606-5994
maximizedigitalmedia.com | 863-606-5994
maximizedigitalmedia.com | 863-606-5994
maximizedigitalmedia.com | 863-606-5994
maximizedigitalmedia.com | 863-606-5994
maximizedigitalmedia.com | 863-606-5994
ATTRACTING VISITORS: BLOGGING
Blogging is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to your ideal buyers and answers their questions.
maximizedigitalmedia.com | 863-606-5994
ATTRACTING VISITORS: SOCIAL MEDIA
You must share remarkable content and valuable information on the social web, engage with your prospects and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.
maximizedigitalmedia.com | 863-606-5994
ATTRACTING VISITORS: KEYWORDS
Your customers begin their buying process online, usually by using a search engine. You must appear prominently for the “keywords” they search. This process requires strategically selecting keywords, optimizing your pages, creating content and building links around the terms for which your ideal buyers are searching.
maximizedigitalmedia.com | 863-606-5994
ATTRACTING VISITORS: PAGES
You must optimize your website and its content to appeal to and speak with your ideal buyers. Transform your website into a resource of helpful content, to entice the right strangers to visit your pages, connect with your brand and digest your information to help them make their buying decisions.
maximizedigitalmedia.com | 863-606-5994
WHAT’S IN YOUR TOOLKIT?
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TOOL # 1 – CALLS-TO-ACTION ! Calls-to-action are buttons or links
that encourage your visitors to take action, like “Download a Whitepaper,” “Schedule a Consultation,” “View our Exclusive Report.”
! Without compelling calls-to-action, your website will not generate leads.
! Use calls-to-action to move people through your campaign sales funnel.
maximizedigitalmedia.com | 863-606-5994
CALLS-TO-ACTION
maximizedigitalmedia.com | 863-606-5994
TOOL # 2 - LANDING PAGES
When a website visitor clicks on a call to action, he should be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out forms on landing pages, they become leads.
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ANATOMY OF AN EFFECTIVE LANDING PAGE ! Limited navigation ! Details that can be quickly
scanned ! An image that supports the topic ! Lead capture form (shorter for
better conversion) “above the fold.”
! Links for sharing via social media ! One single call-to-action
Every marketing campaign should
come paired with a customized landing
page
maximizedigitalmedia.com | 863-606-5994
maximizedigitalmedia.com | 863-606-5994
TOOL # 3 - EMAIL
What do you do if a visitor clicks on your call to action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.
maximizedigitalmedia.com | 863-606-5994
MARKETING AUTOMATION
! This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead.
For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But after they have visited certain pages on your website, you might want to change the messaging to reflect those different interests.
maximizedigitalmedia.com | 863-606-5994
! Building content people love is not an impossible feat. Identifying what people want is half the battle. Creating offers that deliver is the other half. And the best part? You get to measure the results! E-books, case studies, white
papers and infographics are some examples of premium content.
TOOL # 4 - PREMIUM CONTENT OFFERS
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The beauty of online marketing is that every action your visitors take is tracked and stored somewhere. Rather than relying on your gut to decide how well your ideas are working, marketers can now use data to glean true insight into their ROI .
TOOL # 5 - ANALYTICS
Chief marketing officers plan to increase their spending on marketing analytics 60% by 2015.
maximizedigitalmedia.com | 863-606-5994
HOW WE CAN HELP ! Website Design & Development ! Full Inbound Marketing ! Search Engine Optimization (Local, Regional, National) ! Local Business Listing Optimization ! Full Social Media Marketing & Management ! Social Media Advertising ! Email Marketing and Automation ! Video Marketing ! Mobile Marketing (SMS, Mobile Website, Mobile Apps) ! Strategic Content Generation ! Training & Consulting
maximizedigitalmedia.com | 863-606-5994
TOOLS AND RESOURCES
! Google Webmaster Tools & Analytics ! Majestic SEO (majesticseo.com) ! Open Site Explorer by Moz (opensitexplorer.com) ! SEO Moz (moz.org) Local SEO Resources ! Statstool.com analyze your website ! Social Media Experts
! Amy Porterfield, Mari Smith, Jon Loomer, Gary Vaynerchuk
! URL Shortener for Tracking clicks: BudURL (Pro) – recommended for advanced users.
maximizedigitalmedia.com | 863-606-5994
MORE TOOLS & RESOURCES http://MaximizeDigitalMedia.com/
maximizedigitalmedia.com | 863-606-5994
FREE REPORTS
We’re always adding more!
maximizedigitalmedia.com | 863-606-5994
AN INVITATION
! Visit our website for our online Lead Generation Report
http://lkld.co/GetLeadsOnline
! Ready to talk? Let’s schedule a FREE consultation!
http://lkld.co/MDMConsultation