21 Strategies for Growing Your Business With Inbound Marketing (Infographic)
Inbound Marketing - How to Make People to Love You While Growing Your Business
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Transcript of Inbound Marketing - How to Make People to Love You While Growing Your Business
NOT TO GIVE YOU YOUR TYPICAL DIGITAL MARKETING TALK:
“….IN 2017, EVERYONE WILL USE THEIR MOBILE TO BUY THINGS…”
“FÉLIX… YOU NEED TO CALL THESE PEOPLE AND ASK THEM TO MAKE A MORTGAGE PAYMENT”
My Former Boss
MY FIRST DAY
OUTBOUND MARKETING = TRYING TO GET PEOPLE’S ATTENTION WHEN THEY ARE NOT EXPECTING IT
Credits: Flickr (Sergio Alvarez)
Credits: siroppe.com
INBOUND MARKETING = ATTRACTING PEOPLE WHEN THEY ARE LOOKING FOR IT
HERE ARE SOME FACTS FROM THE CUSTOMERS PERSPECTIVE
▸ 86% of people skip television ads. (Source: Voltier Digital)
HERE ARE SOME FACTS FROM THE CUSTOMERS PERSPECTIVE
▸ 86% of people skip television ads. (Source: Voltier Digital)
▸ 200 million americans have registered their phone numbers on the FTC “DO NOT CALL” list. (Source: Federal Trade Commission)
HERE ARE SOME FACTS FROM THE CUSTOMERS PERSPECTIVE
▸ 86% of people skip television ads. (Source: Voltier Digital)
▸ 200 million americans have registered their phone numbers on the FTC “DO NOT CALL” list. (Source: Federal Trade Commission)
▸ Cold calling doesn’t work 90% of the time. (Source: Harvard Business Review)
HERE ARE SOME FACTS FROM THE CUSTOMERS PERSPECTIVE
▸ 86% of people skip television ads. (Source: Voltier Digital)
▸ 200 million americans have registered their phone numbers on the FTC “DO NOT CALL” list. (Source: Federal Trade Commission)
▸ Cold calling doesn’t work 90% of the time. (Source: Harvard Business Review)
▸ People are exposed to 5000 marketing messages… PER DAY. (Source: Media Dynamics Inc.)
HERE ARE SOME FACTS FROM THE BUSINESS PERSPECTIVE
▸ 32% of brands decrease spending on outbound to spend more on Content Marketing. (Source: Inbound Marketing Agents)
HERE ARE SOME FACTS FROM THE BUSINESS PERSPECTIVE
▸ 32% of brands decrease spending on outbound to spend more on Content Marketing. (Source: Inbound Marketing Agents)
▸ Outbound budgets are annually declining, amounting to 23% of all marketing spending (Source: Hubspot)
HERE ARE SOME FACTS FROM THE BUSINESS PERSPECTIVE
▸ 32% of brands decrease spending on outbound to spend more on Content Marketing. (Source: Inbound Marketing Agents)
▸ Outbound budgets are annually declining, amounting to 23% of all marketing spending (Source: Hubspot)
▸ Traditional methods to source leads and customers generate 22% of all leads. (Source: Hubspot)
HERE ARE SOME FACTS FROM THE BUSINESS PERSPECTIVE
▸ 32% of brands decrease spending on outbound to spend more on Content Marketing. (Source: Inbound Marketing Agents)
▸ Outbound budgets are annually declining, amounting to 23% of all marketing spending (Source: Hubspot)
▸ Traditional methods to source leads and customers generate 22% of all leads. (Source: Hubspot)
▸ In 2015, 25% of businesses in Latin America said they were “Outbound Driven”. (Source: Hubspot)
LEAD NURTURING:THE PROCESS OF EDUCATING YOUR POTENTIAL BUYER IN ORDER TO HELP THEM MOVE THROUGH YOUR SALES FUNNEL
CRM (KEEP TRACK OF YOUR RELATIONSHIP)
E-MAIL (BUILD TRUST IN A PERSONAL WAY)
WORKFLOWS (A SERIES OF AUTOMATED MESSAGES TO EDUCATE CUSTOMERS )
ATTRACT
▸ Blogging:
▸ Wordpress
▸ Blogger
▸ Squarespace
▸ Keywords:
▸ Google Keyword Planner
▸ Bing Keyword Tool
▸ Social Publishing:
▸ Hootsuite
▸ Buffer
▸ SproutSocial
CONVERT
▸ Forms:
▸ Formstack
▸ NinjaForms
▸ SumoMe
▸ Leadin
▸ Calls-to-Action:
▸ Canva
▸ Landing Page:
▸ Unbounce
▸ LeadPages
▸ Instapage
CLOSE
▸ CRM
▸ Hubspot CRM
▸ Salesforce
▸ RelateIQ
▸ Pipedrive
▸ InfusionSoft
▸ E-mail and Workflows
▸ Mailchimp
▸ Campaign Monitor
▸ GetResponse
▸ Autopilot
▸ Emma
▸ AWeber
▸ Marketing Automation
▸ Hubspot
▸ Marketo
▸ Act-on
DELIGHT
▸ Surveys
▸ Typeform
▸ SurveyMonkey
▸ Wufoo
▸ Monitoring
▸ Mention
▸ Hootsuite
▸ Topsy
ALL IN ONE MARKETING SOFTWARE
▸ Hubspot
▸ Marketo
▸ Act-on
HERE ARE SOME FACTS FROM THE BUSINESS PERSPECTIVE
▸ The # of marketers who practice Inbound Marketing grew from 60% to 85% this year. (Source: Hubspot)
▸ E-mail marketing has 2x higher ROI than cold calling, networking or trade shows. (Source: Marketing Sherpa)
▸ Inbound marketing costs 62% per lead than traditional outbound marketing. (Source: Mashable)
▸ In 2015, 75% of businesses in Latin America said they were “Inbound Driven”. (Source: Hubspot)
“MARKETING ISN’T ABOUT BEING PRESENT… IT’S ABOUT BEING RELEVANT”
Félix Lámbiz (@felixlambiz)Linkedin: Félix Antonio Lámbiz
E-mail: [email protected]