Media Kit

Cancer is color blind.

About the…

Campaign

515 Lincoln Street Savannah,GA 31401

(912) 493-7483

www.inthisskincampaign.weebly.com

CAMPAIGN

The In This Skin campaign here is to increase awareness of the effects of continuous sun exposure, without proper precautionary measures being taken, can have on African Americans.

Using sunscreen daily as a simple precautionary measure and being aware of the danger can help to protect the skin against harmful repercussions. Melanoma and malignant melanoma are the two most prominent types of skin cancers.

African American melanoma patients have a greater tendency than Caucasians to present with advanced disease at time of diagnosis and the In This Skin campaign is committed to putting a focus on the reality of skin cancer in people of color.

See the

solution.

See the risk.

See the solution.

When detected, the overall melanoma

survival rate for African Americans is only

77 percent, versus 91 percent for

Caucasians.

Steps of Prevention

•Seek the shade, especially between 10 AM and 4 PM.

•Cover up with clothing, including a broad-brimmed hat and UV-blocking sunglasses.

•Use a broad spectrum (UVA/UVB)

sunscreen with an SPF of 15 or higher every day. For extended outdoor activity, use a

water-resistant, broad spectrum (UVA/UVB) sunscreen with an SPF of 30 or higher.

•Apply 1 ounce (2 tablespoons) of sunscreen to your entire body 30 minutes before going

outside. Reapply every two hours or immediately after swimming or excessive

sweating.

•Keep newborns out of the sun. Sunscreens should be used on babies over the age of six

months.

•Examine your skin head-to-toe every month.

•See your physician every year for a professional skin exam

A cancer YOU can stop!

How does it affect people of color?

Melanomas in African Americans, Asians, Filipinos, Indonesians, and native Hawaiians most often occur on non-exposed skin with less pigment, with up to 60-75 percent of tumors arising on the palms, soles, mucous membranes and nail regions

Squamous cell carcinomas in African Americans tend to be more aggressive and are associated with a 20-40 percent risk of metastasis/ spreading.

What is Melanoma?

Melanoma is the most dangerous form of skin cancer. These cancerous growths develop when DNA damage to skin cells, most often caused by ultraviolet radiation from, triggers mutations that lead the skin cells to multiply rapidly and form malignant tumors.

Tumors originate in the pigment-producing melanocytes (melanin) in the basal layer of the epidermis. Melanomas often resemble moles.

IN THIS SKIN CAMPAIGN | 515 Lincoln Street | Savannah GA 31401 | (912) 493-7483

Media Contact: Patrice Rogers

(404) 644-7159

Email: inthisskin@gmail.com

Melanoma Fact Sheet

· The Skin Cancer Foundation reports, in African Americans, Asians, Filipinos, Indonesians,

and native Hawaiians, melanomas occur mainly on body sites that are not pigmented, such as

the palms of the hands, the soles of the feet, and the skin beneath the nails.

· The skin cancer melanoma is a malignancy of pigment-producing cells mainly located in the

skin. In rare cases it can also be found in the eyes, ears, intestine, respiratory passage and the

brain as well.

·While melanoma accounts for only 4 percent of all skin cancers, it does cause the greatest

number of skin cancer–related deaths worldwide.

· Melanoma has increased in the past several decades: increasing more rapidly than that of

any other cancer. It has doubled over the last 25 years in the United States, rising an average of

6% annually during the 1970s and 2.4% annually in the last decade.

·Overall, melanoma of the skin cancer survival rate for African Americans is 77%, versus 87%

for Caucasians.

IN THIS SKIN CAMPAIGN | 515 Lincoln Street | Savannah GA 31401 | (912) 493-7483

MEDIA ADVISORY

FOR IMMEDIATE RELEASE:

February 21, 2012

Contacts: Patrice Rogers

(404) 644-7159

Email: inthisskin@gmail.com

Cancer is Color Blind

In This Skin Campaign challenges Savannah State University students to get screened for skin

cancer

Who: In This Skin Campaign and Dr. Angela Rowden, MD of The Georgia Skin Cancer

Clinic

What: Informational Skin Cancer Seminar

When: February 21, 2012 from 12pm-3pm

Where: Savannah State University King Frazier Ballroom

Why: The In This Skin Campaign will inform students and community of the dangers of

Melanoma in African Americans, while teaching precautionary cost effective options that

can be taken.

About In This Skin Campaign

The In This Skin campaign is to increase awareness of the effects of continuous sun exposure,

without proper precautionary measures being taken, can have on African Americans. Informing

students of using sunscreen daily as a simple precautionary measure can be taken to help

protect the skin against harmful repercussions. Melanoma and malignant melanoma are the two

most prominent types of skin cancers.

About Dr. Angela Rowden, MD

Dr. Angela Rowden specializes in ophthalmology and plastic reconstructive surgery at the

Georgia Skin Cancer Clinic. Dr. Rowden has 15 years’ experience as an MD, after receiving her

education at University of Kansas.

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IN THIS SKIN CAMPAIGN | 515 Lincoln Street | Savannah GA 31401 | (912) 493-7483

NEWS RELEASE

FOR IMMEDIATE RELEASE:

March 21, 2012 Contacts: Patrice Rogers (404) 644-7159 Email: inthisskin@gmail.com

SSU Student Shines Light in the Dark of Skin Cancer

Senior project for Savannah State University senior, Patrice Rogers, tackles an issue that

seems to fly under the radar of illness concerns, according to her research. Melanoma and

malignant melanoma mortality rates in African Americans is increasing.

The In This Skin campaign: Cancer is Color Blind, is focused on informing the students of

Savannah State University of the presence of skin cancer in the African American community

and ways they can take action to protect them self.

“I love my skin and I try my best to take care of it”, said Ms.Rogers. “In This Skin, is to teach

fellow students how important it is to protect their skin, if not for health reason, it helps you to

stay looking younger too!”

After giving a speech on using sunscreen in another course, it served as the perfect inspiration

for her senior project.

About In This Skin Campaign

The In This Skin campaign is to increase awareness of the effects of continuous sun exposure,

without proper precautionary measures being taken, can have on African Americans. Informing

students of using sunscreen daily as a simple precautionary measure can be taken to help

protect the skin against harmful repercussions. Melanoma and malignant melanoma are the two

most prominent types of skin cancers.

###

These products and many more can be found

at your local grocer pharmacy!

Gold Bond Ultimate Protection Skin Therapy

Lotion SPF 15 $8.47

Neutrogena Dry-Touch SPF 100 Ultra Sheer

Sunblock $10.97

Banana Boat Sport Performance Active Dry

Protect Sunscreen SPF 30 $6.47

Equate Ultra Protection SPF 30 Sunscreen

Lotion $7.50

ALOEFRESH Body Lotion SPF 15 $

UP&UP 2-pk Continuous Spray SPF-30

Sunscreen $9.44

Cancer is color blind. See the

risk. See the solution

These products and many more can be

found at your local grocer pharmacy!

Gold Bond Ultimate Protection Skin

Therapy Lotion SPF 15 $8.47

Neutrogena Dry-Touch SPF 100 Ultra Sheer

Sunblock $10.97

Banana Boat Sport Performance Active Dry

Protect Sunscreen SPF 30 $6.47

Equate Ultra Protection SPF 30 Sunscreen

Lotion $7.50

ALOEFRESH Body Lotion SPF 15 $

UP&UP 2-pk Continuous Spray SPF-30

Sunscreen $9.44

Cancer is color blind. See

the risk. See the solution

How to Do a Skin Cancer

Self-Exam

A skin cancer self-exam should be performed about

once a month. Either before or after a shower is

probably a good time. You will need a full-length

mirror and a hand mirror. A comb may help in

examining your scalp.

Here are the five easy steps:

1.Take off your clothes and stand facing the full-

length mirror. Check your chest, shoulders, and

arms, as well as under each arm, and look down

the fronts of your thighs and calves.

2.Bend your elbows and examine your forearms, and

the backs and palms of your hands.

3.Grab the hand mirror and check the backs of your

legs and the bottom of your feet. Also, be sure to

check between the toes.

4.Still using the hand mirror, check the back of your

neck. Part your hair -- and if necessary, use a blow

dryer to move it -- and check not only your scalp, but

the area around and behind each ear.

5.Finally, use the hand mirror to examine your

buttocks and lower back.

Cancer is color blind. See the

risk. See the solution

Asymmetric: If you draw a

line through this mole, the two halves will not match.

Border: The borders of an early melanoma tend to be

uneven. The edges may be scalloped or notched.

Color: Having a variety of colors is another warning

signal. A number of different shades of brown,

tan or black could appear. A melanoma may also

become red, blue or some

other color.

Diameter: Melanomas usually are larger in

diameter than the size of

the eraser on your pencil (1/4 inch or 6 mm), but

they may sometimes be smaller when first detected.

Evolving: Any change — in size, shape, color, elevation, or another trait, or any new symptom such as bleeding, itching or crusting — points to danger.

**Examine the soles and palms of your feet and

fingernails**

www.inthisskincampaign.weebly.com

Cancer is color blind. See the risk. See the solution.

Media Contact

Patrice Rogers

912-493-7483