In Partnership With€¦ · o Coupon apps, general & coupons based on influence (Klout score) for...
Transcript of In Partnership With€¦ · o Coupon apps, general & coupons based on influence (Klout score) for...
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In Partnership With:
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A Little About Us • Web Development & Online Marketing Agency
• Inbound Marketing Certified
• Google Certified Partner
• Specialties include: o Custom Web Design/Development including Content Management
Systems
o Search Engine Optimization
o Search Engine Marketing
o Online Marketing & Advertising
o Social Media Marketing
o Blog development & consulting
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Tweet Questions with #fb4biz
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Why Facebook for Marketing &
Advertising?
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Everyone is Here • 845 Million Active
MONTHLY Users
• 100 BILLION Personal Connections
• 71% of All U.S. Internet
Users have ACTIVE
Accounts
• 57% Female / 43% Male
Photo Credit: eddiehosa http://www.flickr.com/photos/84123084@N00/
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And They Stick Around • Average time spent per
visit: 20 Minutes
• 2.7 BILLION LIKES Every DAY
• 250 Million Photos
Uploaded DAILY
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The Big Change: Facebook
Timeline for Pages
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Homepage Layout
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Landing Tabs (Apps)
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The New Wall
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Custom Tab & Profile Design
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Effectively Using Photos & Videos
• Incorporating your brand and conversion strategies
into the Cover Image, Landing Tab buttons, Landing
Tabs, Profile Thumbnail, and Wall posts.
• Enhanced visibility for photos & videos in new layout
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Working with Complementary
Pages & Leveraging Fans
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Business Tags in Posts
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Fans Working FOR You • Encouraging content shares
• Encouraging fan submissions of photos, survey
responses, videos, questions/answers
The Math:
• The average Facebook user has 120 friends
• If your page has 500 fans, and just 1% (5) of them
share a post, it can potentially reach 600 new users.
• If 10% of them share a post, it can potentially reach
6,000 new users.
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Facebook Advertising
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Facebook PPC Advertising
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Concert Series: Facebook PPC
Advertising
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Example: Engaged, 18+
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Example: Parents of Teens
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Example: NH Hockey Fans
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Facebook Insights
Reporting
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Likes & Potential Reach
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Demographics,
Locations
&
Like Sources
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Content Views
&
Referral Sources
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Check-In’s - Location
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Advanced Uses & Applications
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Calls to Action & Landing Tabs
Clicks through to
Facebook Coupon, Twitter, Pinterest
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Using Contest, Offers, and Incentives to Drive
New ‘Likes’
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Search Engine Implications
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3rd Party Integration
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Constant Contact: Email Subscription
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Fan-Only Content: Printable Coupons
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Custom App: Starbucks
Tweet Questions with #fb4biz
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HTML Functionality: Harley Davidson
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Tools You Can Use • Facebook does NOT allow contests/sweepstakes
outside of an approved 3rd party application.
• Involver.com/applications o Youtube channel integration
o Coupon apps, general & coupons based on influence (Klout score) for best fans
o Shopping cart integration “I bought it”
o Signup or Register
o Contests
• Wildfireapp.com o Contests
o Sweepstakes
o Coupons & Special Offers
o Pay as you go plans start as low as $5/promotion + $0.99/day
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Let’s Keep in Touch!
www.abihub.org
Facebook.com/abiInnovationHub
Twitter.com/abiHub
Email: [email protected]
www.grapevinemktg.com
Facebook.com/grapevinemktg
Twitter.com/grapevinemktg
Email: [email protected]