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WE CUSTOMIZE
DESIGN & TRACK
YOUR CONTENT
YOUR AD HERE!
Your uploaded Article or Advertisement will be above. It will be controlled and tracked by Dawgearit.com to address any copyright concerns. See our copyright policy. All information will be reported to the strategic partner. Signup now and we can customize the service. We also pay for content based on the agreement. See additional information on next pages.
DawgEarIt becomes the conduit you've been looking for by connecting subscribers and magazines readers worldwide to "off-line" printed media and "on-line" electronic media. Not only enabling subscribers access to "subscribed", on-line content authorized by you, the publisher, but enabling advertisers additional "connection" streams which were never transparent before. Introducing access to products, seen in the actual advertisement in that magazine, that can be purchased directly from the can be purchased directly from the eCommerce portal of your choice, the product manufacturer directly, or even from our online store.
WITH COVERAGE OF OVER 100 MAGAZINESWITH COVERAGE OF OVER 100 MAGAZINESWITH COVERAGE OF OVER 100 MAGAZINESWITH COVERAGE OF OVER 100 MAGAZINES
40% ENTERTAINMENT & MEDIA40% ENTERTAINMENT & MEDIA40% ENTERTAINMENT & MEDIA40% ENTERTAINMENT & MEDIA20% BUSINESS20% BUSINESS20% BUSINESS20% BUSINESS30% FASHION30% FASHION30% FASHION30% FASHION10% HOME & HOBBBIES10% HOME & HOBBBIES10% HOME & HOBBBIES10% HOME & HOBBBIES
MAGAZINES INDUSTRY MAGAZINES INDUSTRY MAGAZINES INDUSTRY MAGAZINES INDUSTRY –––– Power of PrintPower of PrintPower of PrintPower of Print
1. The Magazine giants have joined together to show the Power of Print in a national campaign.
2.2.2.2. Magazine readership has risen 4.3% Magazine readership has risen 4.3% Magazine readership has risen 4.3% Magazine readership has risen 4.3% over the past five years (Source: MRI Fall 2009, Fall 2005 data)
3. Average paid subscriptions reached nearly 300 million in 2009 (Source: MPA estimates based on ABC first half 2009 and second half 2009 data)Adults 18-34 are avid magazine readers. They read more issues and spend more time per issue than their over-34 counterparts (Source: MRI Fall 2009 data)
4. During the 12-year life of Google, magazine readership 4. During the 12-year life of Google, magazine readership increased 11% (Source: MRI Fall 2009 data)
5. Magazine effectiveness is growing. Ad recall has increased 13% over the past five years. Action-taking—based on readers recalling specific ads—increased by (Source: Affinity’s VISTA Print Effectiveness Rating Service, 2005-2009)
6. Magazines outperform other media in driving positive shifts in purchase consideration/intent. (Source: Dynamic Logic)
1
2
3
Increase
Your Ad
Revenue
Increase Value
to Users
Track
Member’s
preferences
What is DawgEarIt?
What is the value to the magazine?
What is the value to the user?
4 Increase
traffic to on-
line presence
DawgEar allows readers to text message a request for any page
in your magazine. The system gives features , similar to other
popular on-line services (ie. Digg.com): store, share, discuss, buy,
to off-line readers to increase reader interaction with your
brand.
•Increased User Analytics ---� Increased Sales
•New subscription sales from Impulse readers.
•Increased web traffic to existing site
•Revenue Sharing Agreement with Advertisers •(negotiate a cost per each lead sent to advertisers site)
•Additional Mobile Advertising opportunities
•Instant access to social networking.
Connect Magazine Pages to Connect Magazine Pages to Connect Magazine Pages to Connect Magazine Pages to Information with your Cell Information with your Cell Information with your Cell Information with your Cell Phone.Phone.Phone.Phone.
Then don’t waste the
opportunity to capture
your customers!
Sign up for Ink2net
Magazine Program
What is the process?
5 Create
Community –
instant
MySpace
interaction
with brand.
www.dawgearit.comContact: Desi Bellamy 401-369-0981 or [email protected]
Text message
“dwg mag name May XX” to
10990
* 79 represents page #
Pickup Your Magazine@
Your favorite Retail
location or subscription.
Find a page you want
more information on.
Receive email reminder
or Logon to
www.dawgearit.com
•View Article / Buy Product
•Store in Library
•Share with Friends
•Instant access to social networking.
•Additional information on articles and products
•Jump Start your Internet Search
•Product Discounts and Promotions
Unlocked
Value!
For EVERY Page
SUGGESTED M[g[zin_ [^v_rtis_m_nt
Dawgearit Enabled
1
SUGGESTED M[g[zin_ [^v_rtis_m_nt
DawgEar Enabled: Text message your favorite pages. See PG. XX
New Feature:DawgEarEnabled
Mobile Interaction
2
3 1. Under magazine name 2. Special Insert Bar3. Bottom Banner – “Dawgear
Enabled”
ExampleExampleExampleExample
SUGGESTED M[g[zin_ [^v_rtis_m_nt
Text message dwg gq april 16 to 10990
ARTICLES: Add text below featured articles
ADS: Add text below featured articles
SUGGESTED M[g[zin_ [^v_rtis_m_nt
Want more information text message:
dwg mag name april 25 to 10990
ADS: Add text below featured articles
Us_r r_port
Magazine Management Utility Example
Current Edition
Magazine Name: Your Name Here May
DawgEar Magazine
Edition Home Magazine.ink2net page Pending
Total Pages Indexed: 110 Articles Indexed: 68
Total Pages Requested 2000 Total Comments 50
Total Text Messages: 1200 Total Emails to Friends 100
Past Issues:
700Page Request Text Messages
M[g[zin_ Us_r r_port
Top 10 Articles: Title: Page Page Requests
Text
Requests Comments
Distinct
Users
Click thru to
Upscale site
Emails to
Friend
Click here for Full List Changing the World 65 100 30 40 30 10 10
Loving your Family 24 34 200 10 1 0 50
Tips to a Successful Startup
Vacation on a Budget
Top 10 Products Product Page Page Requests
Text
Requests Comments
Distinct
Users
Click thru to
Product site
Emails to
Friend
Click here for Full List Delta Vacations 34 100 30 40 30 10 10
Rolex 55 34 200 10 1 0 50
Jimy Chu Shoes
Zara Blouse
Top Users User Requests User Request
johnjay 2000 johnjay 2000
susie q 3000 susie q 3000
chayya 1200 chayya 1200
nicholas 1000 nicholas 1000
nia 1000 nia 1000
0
100
200
300
400
500
600
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31
Page Request
0
100
200
300
400
500
600
700
800
900
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31
Ax
is T
itle
Text Messages
M[g[zin_ S_tup
DAWGEARIT Magazine Setup Pricing Worksheet
BRONZE SPECIAL FREE PILOTOne-Time Setup
Service Fee
GOLD SPECIAL - You save est. $4,200 Pending
PLATINUM - Annual Savings $12K Pending110 pending
*6 month pilot program per Magazine
Articles BRONZE GOLD PLATINUM
1 Featured Articles -- including cover FREE X X X
2 Monthly Core Sections X X
3 Complete Table of Contents X
4 All Articles (up to 60) X
5 Store Text Content on Site NA
Advertisements
6 ONLY Featured Advertisers in Magazine X X
7 All Magazine Ads - (up to 50) X
8 Advanced Features:
9 Scanned in Advertisement
10 Same Surrounding Magazine Ads in magazine around articles on the web PREMIMUM
11 Special: No additional ads from other product companies on pages PREMIMUM
12 Special: Click-Thru to Advertisers site X
13 Special: Click-Thru to Advertisers e-commerce engine (special setup) PREMIMUM
14 Special: Ink2net E-Fulfillment Option N/A
15 Special: Joint advertisement program .. "One Ad all Magazine special" PREMIMUM
INTRODUCTORY PILOT--PACKAGE SPECIALS
# of Pages Total
“Would you Double Your Revenue for the Cost of One Ad in your Own magazine!”
M[g[zin_ S_tup
15 Special: Joint advertisement program .. "One Ad all Magazine special" PREMIMUM
Links - Associated Content
16 Database Tag Associated Content X X X
17 Hot Monthly Internet Links Associated to Pages based on Tags (digg, Google etc.) X X
18 Manual Link Associated Content PREMIMUM X
19 Ink2net Staff X
20 Magazine Supplied (service fee) X
Advanced Services
21 Personal directory (magazine_name.ink2net.com re-direct) PILOT ONLY PILOT ONLY X
22 Publisher Automatic Upload Utiltiy - 2 times per Month) N/A
23 Click-Thru to your site (if applicable) PILOT ONLY PILOT ONLY X
24 Analytics
25 Log-in Access and Download X
26 Monthly Report
27 Ink2net "What's Hot Now" to all subscribers / users of ink2net See Sample PILOT ONLY X
28 E-commerce Coupon Codes for Advertised Products N/A
29 Self Configured Ads around Pages to Fit Magazine interest N/A
30 SMS Features up to 1% of subscriber base FREE X X X
31 International Services
32 Europe Release Pending
33 China Release Pending
34 India Release Pending
Total
Monthly Impressions 100,000
CPM- Pass Thru Cost Pending
DIGIT@L R@TE C@RD
RUN OF THE SITE (ROS)
ImpressionsImpressionsImpressionsImpressions CostCostCostCost RangeRangeRangeRange CPMCPMCPMCPM
200K Req 200 -499K Req
500K Req 500 – 799K Req
800K Req 800 – 999K Req
1000K Req 1000K+ Req
Effective May 1, 2010
CORE PAGE LOCATIONS
PAGEPAGEPAGEPAGE HEADERHEADERHEADERHEADER SIDE SIDE SIDE SIDE Both CPMBoth CPMBoth CPMBoth CPM
Community Req Req Req
Details Req Req Req
EMAILS / TEXT MSG
NEWSLETTERS
LocationLocationLocationLocation CostCostCostCost CPMCPMCPMCPM
Txt Confirm Req
Rcv’d TXT Req
Share w/ Friend
Req
Mag Request Req
LocationLocationLocationLocation CostCostCostCost CPMCPMCPMCPM
General Req
Category Req
DIGIT@L R@TE C@RD
Details Req Req Req
Personal Req Req Req
Email Req Req Req
Mag Rack Req Req Req
Login Req Req Req
Vision Wall Req Req Req
Personal /VW
Req
Blast Req
MAGAZINE SETUPCATEGORYCATEGORYCATEGORYCATEGORY CostCostCostCost PagePagePagePagessss CPMCPMCPMCPM
Bronze Req Featured Art Req
Silver Req Bronze + Key Advertisers
Req
Gold Req Silver + Key Sections
Req
Platinum Req Complete Magazine Req
Per Request Req
* Request Pricing Sheet for Magazine Setup
SPONSORSHIPS
LocationLocationLocationLocation CostCostCostCost ReqReqReqReq
Business Req
Fashion Req
Women’s Req
Men’s Req
Home
Meida/Hobby
Sp_]ifi][tions
Advertiser must provide the following:•2 banner ads 728x90, 160x300
FILE SIZES/TYPES/ DIMENSIONS
MATERIALS SUBMISSIONSAll creative must be received 5 days prior to start of schedule. Please send materials to [email protected]
728x90 GIF, JPG, Flash 30K160x300 GIF, JPG, Flash 30K
Sp_]ifi][tions
738x90
160x300
738x90
Email Banner
Core PageBanner
Create your own personal Vision Wall using Magazine Pages.
•Send some time away from your computer•Pick up a magazine and dare to dream•Pick images from your favorite magazines and add them to your profile•Login to DawgEarit and your Vision Wall is ready
•Print Out – Send to Kinko’s•Share with Friends – Post to Facebook•Plan your future
Perfect for Planning your Wedding, Summer fashion and Goal Setting
CONT@CT US
Advertising & Sales [email protected]
Support [email protected]
Membership [email protected]
Investors [email protected]
Website www.dawgearit.com and
CONT@CT US
Website www.dawgearit.com and prior partner www.ink2net.com