Improve Your Email Marketing Results with Tendenci
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Transcript of Improve Your Email Marketing Results with Tendenci
Connect and Communicate Using Tendenci’s Email Marketing Dashboard
Schipul – The Web Marketing Company
Improve Your Email Marketing Results with Tendenci
@Tendenci //@Schipul
This Presentation will show you how to:• Increase your email newsletter open rates• Create and analyze segments and A/B split testing to
improve your click through numbers• Utilize your Tendenci website's content and events to
engage and communicate with your subscribers• Using Campaign Monitor's Email Marketing Software
with Tendenci, WordPress, and Drupal CMS platforms
Improve Your Email Marketing Results with Tendenci
@Tendenci
@Tendenci
What We’ll Cover in this Training:
• Why Email Marketing is Important to You• How to create and send email newsletters using
Tendenci's Newsletter Module• Tendenci’s Tools to Increase Your Email Marketing
Success, including:– List Management and Segmentation– A/B Split Testing– Understanding Reporting Features– What to say in your newsletters to get results
• Q&A Time
Look At This Image!Why Email Marketing?
Chart/Survey from: http://blog.merchantcircle.com/2011/02/q1-2011-merchant-circle-mci-survey.html
@Tendenci
Get Read: Increase Your Open Rates
• Start with a Great Subject Line• Send it when your Subscribers
have time to read it• Share Content that Matters to
Your Subscribers
Look At This Image!
• Chart provided by: http://www.campaignmonitor.com/resources/entry/1694/understanding-email-open-rates/
Tendenci’s Newsletter Dashboard
@Tendenci
We Found the Most Awesome Email Marketing Software:
and Integrated it with Your Awesome Tendenci Website – Come See How it Works…
Access Your Email Marketing Dashboard From Tendenci’s Admin Navigation Menu:
@Tendenci
Tendenci’s Newsletter Dashboard
@Tendenci
View Campaigns You’ve Created and Sent as well As
Saved Drafts from the Tendenci Newsletter
Dashboard.
Select a Campaign to see date sent, recipients, and
view the newsletter template
Tendenci’s Newsletter Dashboard
@Tendenci
Add a New Email Campaign From Tendenci’s Newsletter
Dashboard and Select Content to Automatically Include in Your
Email Newsletter.
Tendenci’s Newsletter Dashboard
@Tendenci
Now that You’ve Selected Content and Events from Your Website – Head over
to the full Newsletter Dashboard to finish
Editing Your Newsletter and Send to Your
Subscribers.
The Newsletter Editor with Side-by-Side View
@Tendenci
Tendenci Simplifies Subscriber List Management
@Tendenci
I created this Group on Tendenci…
… And This List Was Automatically Created!
More Ways Tendenci Manages Your Subscribers
@Tendenci
• Create New Lists• Search for Subscribers• Create Segments Quickly• Add and Remove Subscribers• Create Autoresponders• Auto-Supresses Duplicates
Learn and Engage with Your Subscribers
@Tendenci
“No Sweat” A/B Split Campaigns
@Tendenci
Tendenci Reports to Improve Your Results
@Tendenci
Campaign Reports that Tell You What Makes Your Subscribers Want to Open, Read, and Click to Get Them on Your Website
Discover What Your Subscribers Are Clicking On
@Tendenci
Now Let’s Improve Our Results!
@Tendenci
What Makes Your Newsletters More Effective?
Content that is:
• Social• Personalized• Relevant• Visually Awesome
Don’t Have Tendenci and Want the Newsletter Features?
We love Campaign Monitor’s Email Marketing Software and totally understand – Here are some other website platforms that integrate and let you send awesome email newsletters!
WordPress Integration
@Tendenci
Drupal Integration
@Tendenci
Questions? Contact Me!
Sarah M. Worthy@[email protected]