'Get Smart' keynote at Tendenci User Conference 2007
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Transcript of 'Get Smart' keynote at Tendenci User Conference 2007
Get SmartTendenci™ and Untapped Opportunities
Aaron Long
Presented at Tendenci User Conference 2007
www.tendenci.com/uc2007
1.Getting Personal The Definition of 2.0
2.Advanced Marketing Targeting Audiences
3.Media Mastery Gain Respect
Getting PersonalTendenci™ Allows Connections
User Profile Identities and Connections – Connect to Each
Other
Top Contributors
If You Want to Grow - Promote Your Contributors
Reasons someone might freely contribute:
1.Social Advancement
2.Incentives
3.Carry Your Message
Comments – Good Willed People
Immediate Connection Without Hoop Jumping
Advanced Marketing
Tendenci™ Makes Effective Targeting Possible
Driving In Traffic1. Paid Placement2. Natural Placement3. Newsletters4. Links5. Direct Marketing6. Offline7. Get Organized
Example Search Placement Math
– 3000 Impressions for one term (im)
– 10% Click through for 300 Clicks at $1.00 per Click = $300 (cl)
– 10% Contact Resulting in 30 Contacts at $10 per lead (ld)
– 10% Purchase Resulting in 3 sales at a cost of $100 per sale. (sales)
– What is the cost of a typical sale?
3000(im) x 10% = 300(cl) x 10% = 30(ld) x 10% = 3(sales)
Page Naming
Email Campaign Consistency
Action Tracking
Media MasteryPodcasting, Videos, Flash, Photo Galleries
Podcasting – Audio On Your Terms
Visual Learners Need Visual
Communication
Third Party Integration Through HTML
Everyone Loves Their Own Photo
Got Smarter
1.Name two ways to promote contributors
2.Name two ways to drive traffic to your Tendenci™ site
3.What is the cost of integrating the following media on your Tendenci™ website:
•YouTube
•Podcasts
•Photo Galleries
•Chat
Thank you!
Aaron [email protected]
Presented at the Tendenci User Conference 2007Find all presentations at: www.tendenci.com/uc2007
Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930Houston, TX 77079 USA
www.schipul.com