Optimizing Your Tendenci Site for SEO (Search Engine Optimization)

Caitlin Kaluza@tendenci // tendenci.com

Caitlin Kaluza | [email protected] | @qcaitTendenci Open Source CMS | tendenci.com | @tendenci

Optimizing Your Tendenci Site for SEO

mailto:[email protected]


http://twitter.com/qcait


http://tendenci.com

http://tendenci.com

http://twitter.com/tendenci


Caitlin Kaluza

SEM Team

Marketing Team

schipul.com/qcait

Caitlin Kaluza | [email protected] | @qcait





1. Automatic SEO in Tendenci

2. How to Customize Optimization

3. SEO Tips in Tendenci

What We’ll Cover

@tendenci | www.tendenci.com | blog.tendenci.com

http://www.tendenci.com


http://www.blog.tendenci.com


Automatic SEO in TendenciWhat Tendenci Does for You






http://tendenci.com

http://tendenci.com



SEO is “Baked In”


flickr.com/photos/ykjc9/4419635330





http://flickr.com/photos/ykjc9/4419635330

http://flickr.com/photos/ykjc9/4419635330

• Meta Description & Title Tag Automatically Generated based on content (you can change these)

• Alt Tag Automatically Created based on image filename

• Primary Keywords

Front End






Description & Keywords CreatedBased on Content






Alt Tag Uses Image Filename by Default






Primary Keywords = Primary Key Phrase Feeds in Throughout the Site






Site Settings that Affect SEO:

• Site Name• Geographical Location• Primary Keywords• Secondary Keywords

Tip: Review Your Global Site Settings






• Sitemap.xml automatically updated based on most recently updated content

• Robots.txt set up

• Redirects Module makes Redirects Easy

Back End






Sitemap.xml






Robots.txt


“Normal” Tendenci robots.txt Other things you might see





Robots.txt Site Setting


Located in Global Site Settings





Redirects Module


tendenci.com/help-files/how-use-

tendenci-redirects-module/





http://tendenci.com/help-files/how-use-tendenci-redirects-module/








How to Customize Your SEOWhat you can control






http://tendenci.com

http://tendenci.com



• Meta

• Categories

• Alt Tags on Images

• URL Slug

Updates You Have Control Over






Add Keywords in Meta Tags & Categories






Available on: Pages, Articles, Jobs, Events






• Focus on 1 to 3 keywords per page within your website

• Title• 64 Characters• Include your brand name last• Every title tag within your site should be different and relate to the content on

the page

• Description• 120 Characters• Include your geography

• Keywords• Keep it to around 3 targeted keyword phrases• Most Search Engines Ignore, but it doesn’t hurt

Meta Tips






Incorporate Targeted Keywords Into:

• Alt Tags on Images

• Sub headings (Heading 1, Heading 2, Heading 3)

• Cross Links

On Page Edits






For Images:Add Text to Title Text & Alt Text Field






Think Like an OutlinePage Title automatically coded as a Heading 1 (H1), so don’t pick Heading 1 for text in the body

Use the WYSIWYG to Add Heading 2, Heading 3 Subheaders


More: tendenci.com/help-files/preformatted-styles-change-font/





http://tendenci.com/help-files/preformatted-styles-change-font/

http://tendenci.com/help-files/preformatted-styles-change-font/

Tip: Edit Photos in Set






• Fill out all fields• Tags• Categories• Description/Caption (can include HTML)• URL Slug

More on How To Optimize on YouTube:thesemblog.com/youtube

Rich Media is Powerful


http://thesemblog.com/youtube

http://thesemblog.com/youtube





• Getting Started with Google Analytics + Tendenci: tendenci.com/help-files/getting-started-google-analytics

• Using the Keyword Density Analyzer:tendenci.com/help-files/using-the-keyword-density-analyzer

• All Tendenci SEO Help Files:tendenci.com/help-files/topic/59

Resources


http://tendenci.com/help-files/getting-started-google-analytics/

http://tendenci.com/help-files/getting-started-google-analytics/

http://tendenci.com/help-files/using-the-keyword-density-analyzer/




http://tendenci.com/help-files/topic/59/

http://tendenci.com/help-files/topic/59/





Questions?

Caitlin [email protected]@qcait

Tendenci Open Source CMStendenci.com@tendenci

blog.tendenci.com

tendenci.com/events






http://tendenci.com

http://tendenci.com







• Follow the Tendenci Blogblog.tendenci.com

• Sign up for the Tendenci Newsletter Listtendenci.com/newsletter

Keep Up to Date With New Features


http://blog.tendenci.com

http://blog.tendenci.com

http://tendenci.com/newsletter

http://tendenci.com/newsletter





Optimizing Your Tendenci Site for SEO (Search Engine Optimization)

Technology

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