Optimizing your site for contextual ads: SEO, Design and Content

SEO, DESIGN & CONTENTOptimizing Your Site for Contextual Ads

Jon HenshawCo-Founder & CPO@RavenJon

Saturday, November 12, 11

SEO & Content > Traffic > Clicks

The Objective


Start with IA


Keyword Research


Site Structure


SEO Guide to IA

http://raven.im/p4UA7S




Living Standard HTML


nav, header, footer,section, article and aside

Semantic Elements

http://raven.im/obswfn




http://html5boilerplate.com




Structured Data

For people and bots!


Structured Data Options

MicroformatsRDFa

Microdata


schema.org

Microdata schemas for people, products, events, organizations, movies, books, reviews and much more


http://schema-creator.org




Your main content



Unrelated content



Section Targeting

CachingCDN

Image CompressionGood Hosting

Site Speed


http://gtmetrix.com/




Google Webmaster Tools


Social META Data


Open Graph Protocol

http://raven.im/pX2P1X




Forbes: +1 Ranking Signal

http://raven.im/nz5EvK




Design & Layout

Funneling, Integration & Attention


Funnel and Integrate

Guide the ReaderIntermingle into content


Attention

They have to see itto read and click it


Testing

If you want to make money youmust test design and placement


Ad Styles


Ad Units and Custom Channels

Be DescriptiveAd Style, Location, Section, etc...


Use Blocking Options

Irrelevant or offensive adskeep you from making money


Content Optimization

A never ending process


Keyword Research

AdWordsSERPs

(Searches related to)

OpenCalais


Content Strategies

ComprehensiveInformativeActionableReviews

CompetitionSaturday, November 12, 11

Comprehensive

AuthoritativeWell ResearchedExcellent Link Bait


Informative

Product DescriptionsNews


Actionable

How-to cookHow-to make

How-to fix


Reviews

Use Structured DataAttracts Buyers


Competition

Writing about products and services will attract their

competitors


Jon HenshawCo-Founder & CPO@RavenJon

Find me online at@RavenJon


Optimizing your site for contextual ads: SEO, Design and Content

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