Importance of SOCaL

MEDIAIN THE PROMOTION OF MUSICIANS AND BANDS

Social Media

In the present almost everybody uses social media.

This creates an easily accessible world wide audience from just

a simple advert on a few websites. Such as Facebook, Twitter

and Google+.

In Facebook you are able to follow, like and subscribe to bands

and musicians pages:

In Twitter this is also prevalent to be able to follow members and

artists.

Why is Social Media so important then?

It is important because for a band like Nero to tweet, it costs

nothing; and when they tweet, as seen in the previous slide,

more than 400,000 people will see there tweet instantly. So

social media is a marketing heaven for musicians, band

members and corporations, because it is free, instant

advertisement.

For Musicians and bands

Importance of a Website

Websites

Websites for musicians and bands can be important because it is a virtual ‘home’ of what

happens to/with the band and what they are doing.

On a website a band or musician can also sell related merchandise and ‘exclusive’

albums.

Also, a website can be made with little money needed and if there is enough ‘traffic’ going onto and through the website this could lead to more money income for the

band/musician.

All the websites should be simple and

easy navigate with large graphics

promoting the band on each page

• An example is Nero’s website……..

So why are we creating a

‘Digipack’?

What is a ‘Digipack’?

”A type of packaging for CD’s or DVD’s, typically made from cardboard

with an internal plastic holder for one or more discs.”

The digipak for any band or musician is the most important tool for presenting your new

album to the public without them having to hear it. It goes against the saying “Never

judge a book by its cover”

What about adverts?Such as Youtube, website ads, or TV ads

TV adverts

Having promotional adverts on TV can be very costly; however the benefits of TV

advertising are substantial.

A musician or band can have clips of their music video in the ad to show the viewer a

visual and moving example of there music.

As well as showing the viewer the video and digipack TV ads allow the band or musician

to play preview length sound clips to the viewer too. Allowing them to hear and see the

best bits of a new album.

YouTube Adverts YouTube also has the capable ability to

use ads on its own videos.

This also has the same effect as TV ads

Although YouTube ads cost less and have

a possibility of reaching a wider and

larger audience than a TV advert.

The End