The Importance of Social Media to Your Business
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THE IMPORTANCE OF SOCIAL MEDIA TO YOUR BUSINESS
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Leveraging the Internet to Build an Online Presence and Gain Customers
Marketing your business can seem intimidating when you’ve got so many other things to worry about (such as overall management and finances). In fact, many businesses overlook their marketing efforts — which can greatly affect profits and incoming customers.
Transcript of The Importance of Social Media to Your Business
THE IMPORTANCE OF SOCIAL MEDIA TOYOUR BUSINESS
Leveraging the Internet to Build anOnline Presence and GainCustomers
Marketing your business can seemintimidating when you’ve got somany other things to worry about(such as overall management andfinances). In fact, many businessesoverlook their marketing efforts —which can greatly affect profitsand incoming customers.
Fortunately, it isn’t that hard to marketyour business now that the world hassocial media at its fingertips. Facebook,Instagram, Youtube and Twitter areindisputably the most popular and well-known social networks, allowing peopleto communicate and network with oneanother. With over 1 billion users onFacebook and half a million users onTwitter, your business can tap into ahuge pool of potential customers aroundthe world.
But what’s the right way to market yourbusiness on social media, and how is itdone? Just like in the real world, you wantto be personable, friendly, timely, andengaging in your communication withcustomers. Examples include respondingto customer inquiries/issues, holdinggiveaway contests on Facebook (think giftcards, coupons, freebies), and postinginteresting content relevant to yourbusiness to maintain a presence andwelcome interaction. There are countlessways to market your business via socialmedia, and no business is the same.
Thankfully there are a bunch of toolson the web to help you streamline andmanage your company’s social mediaaccounts. Tools such as Buffer let youschedule posts and content ahead oftime, and another tool called Hootsuitegives you an all-in-one dashboard ofyour social accounts so that you canengage with customers and fans underone hood.
Overall, social media is anextremely convenient tool forcustomers to get the latest deals,updates, and information aboutyour business. One Facebookshare can go a long way, as itsreach is amplified through yourcustomer’s own network.
For the marketing your business, youwill be required many accounts likefacebook accounts for facebookmarketplace, twitter accounts fortwitter ads & instagram accounts forinstagram ads, youtube accounts forvideo marketing.
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