Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
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Transcript of Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
Impact of Blogs and Social Networking Sites to Business (Visayas Blogging Summit)
Jane=e Toral h=p://www.bloggingfromhome.com
Internet Search emerges as the top online acFvity.
Ac#vi#es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na#onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
SITE launch Step #2 Structure / OpFmize
• About the site • Company index • Categories
– Cat1 • Photo • DescripFon • Company info
• Keyword: category, company name
• Sidebar – Facebook page – Twi=er – Slideshare – Archives – Ads – About author – News
Do you know what people say about you?
Social media is changing the rules of engagement
Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
Be Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
Social influencers
• People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – PosiFonal influencers (peers)
Source: Social Media MarkeFng for Dummies (Shiv Singh)
Building Tribes
• Tell a story – Who are you upsecng?
– Challenge the status quo • Connect a tribe
– Who are you connecFng?
– Stage 1 to 5 • Life sucks • My life sucks • I’m great • We’re great
• Life is great
• Lead a movement – Who are you leading? – Establish a culture.
• Everyone is important.
– Being a leader gives you charisma.
• Make change – Commit
• Bring out the best in others. • Get recognized. • Outperform. • Overcome life's challenges. • Enjoy beXer health. • Be a top choice (win life's popularity contests: job, rela#onship, friendship).
The Likeability Factor by Tim Sanders