Updated Introduction to Blogs, Bloggers & Blogging (2016)
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Transcript of Updated Introduction to Blogs, Bloggers & Blogging (2016)
Catherine Duggan
Blogs o Bloggers o Blogging
About Me
To introduce the topic of Blogging
1. Define blogging
2. Discuss different types of bloggers
3. Explain blogging as an inbound marketing tool
4. Illustrate benefits of blogging
Aim
Objectives
• Regularly updated website or web page
• Created by an individual or small group
• Written in an informal or conversational style
What is blogging?
Types of Bloggers
Personal
Suzie McCormack o Writer Blogger Artist
Business
Why?
4 Main Benefits to Businesses
1. Helps drive traffic to your website
2. Helps convert traffic into leads
3. Helps establish authority
4. Drives long-term results
To introduce the topic of Blogging
1. Define blogging
2. Discuss different types of bloggers
3. Explain blogging as an inbound marketing tool
4. Illustrate benefits of blogging
Aim
Objectives
